Are you working to build in an up economy, or are you fulfilling your own down economy? Either way, you will succeed at your goal. This ad says it all. We create our own reality.
Belief is a powerful asset.
Every marketer has to believe that there are customers who need their products and services. Acclaimed marketer and author Seth Godin recently gave a webcast about the Natural Advantages of Small Business in a Down Market. He reiterated a point many small business owners were probably aware of when they started their businesses that they have the talent and resources to fulfill needs of customers larger businesses cant.
Though budgets may be smaller, needs still exist. Ultimately, regardless of company size, it is the nimble business owner who takes the time to talk with his or her customers to understand how he or she can adjust product and/or service offerings to still meet customer needs and even the needs of future customers who will be successful in ANY economy.