A few weeks ago I was shown a presentation by Adam Conover entitled “Millennials Don’t Exist!” that changed the way I think about generations. His presentation offers a humorous counter argument to the widely held stereotype of the millennial. In this post, I’ll share my reactions to his presentation, discuss the place of generational stereotypes in marketing, give you some of my biggest takeaways from Adam’s talk and give you the link to the video of his presentation to form your own opinion.
Building a steady stream of traffic to your website from search engines takes time and hard work. To be successful you have to consistently create compelling and well optimized content. But even if you achieve this, it’s no guarantee of success – negative SEO, while perhaps not common, is a threat to every website out there. This post will explain what negative SEO looks like, why you should care and what you can do to fight it.
The vast majority of people that stumble onto your website will probably stumble away never to see you or your brand again… That is, unless you use retargeting. This post will delve into what retargeting is, how it works and some ways that you can implement it to improve your overall marketing strategy.
Account-based marketing. It’s been around for a little while now, but isn’t getting the fan fair that other kinds of marketing like inbound and content marketing are receiving. But that doesn’t mean it doesn’t work. According to SeriusDecision’s 2015 State of Account-Based Marketing (ABM) Study, while 92% of companies recognize the value of ABM, only 20% of companies have had an ABM program in place for more than a year. In this post I’ll uncover why ABM is so under utilized, and how you can use it to improve your digital marketing strategy.
Let’s face it, thinking up something that’s worth 5 minutes of someone’s day is harder than it sounds. It doesn’t take long to run out of ideas. To help you and me overcome this inevitable barrier to blogging greatness, I’ve compiled this list of more than 40 ways to find fresh blog ideas and get inspired.
Making sure your website is optimized will help you attract more visitors and help those visitors to have a better experience on your website. This post will show you some easy wins in your battle for an optimized website.
In May of 2015 Google rebranded “Google Webmaster Tools” as “Google Search Console.” Google Search Console is an integral and free tool for optimizing any website for search engines. This post will show you 4 ways that you can use Google Search Console to make your website more optimized. Do you need help setting up Google Search Console? Check out this post from Moz.
Buyer Personas can be a complex thing to get your head around. Marketers are all over the place when it comes to understanding them. This post will point you towards some resources for understanding, creating and improving your b2b buyer personas no matter where you are in your persona journey. Enjoy.
You’re in the midst of designing a killer new website with updated branding and the cool slider thingies on the home page. At times you find yourself daydreaming about your competitors spilling their coffee as they’re overcome with fear beholding the beauty of your shiny new website widget.
In all this exciting hustle and bustle, there’s a nagging little voice that manages to dampen your spirits. The voice is telling you that you should buy marketing automation. It tells you that for just a small monthly price you will be better for it. That voice may or may not be your agency. If you’re one of MLT Creative’s clients, that voice belongs to me, Billy Mitchell or Craig Lindbergh.
What’s the big deal?
So what’s the big deal about marketing automation? Why is a pretty website and sleek branding not enough these days? Let’s give it a closer look…
How to make more effective Instagram Stories to better promote yourself and your business. mltcreative.co/2hN1XCO
Some ways in which AI and engaging content are reinventing email marketing. mltcreative.co/2hPvonZ
Why marketers need to think like data scientists (And how to do it). mltcreative.co/2zIsacW
Methods for creating a professional promo video while working with a tighter budget. mltcreative.co/2A3q9bT
7 soft skills are necessary to achieve greater career growth. mltcreative.co/2A2UG9r
Some great resources for freelancers and other options for those who don't want to work alone. mltcreative.co/2zOcYbw
How to Make a Living as a Writer When Creative Writing Isn't Paying the Bills. mltcreative.co/2iVBzU7
How to get to the bottom of what actually captures your audience's attention. mltcreative.co/2hyF5Xx