Account-based marketing. It’s been around for a little while now, but isn’t getting the fan fair that other kinds of marketing like inbound and content marketing are receiving. But that doesn’t mean it doesn’t work. According to SeriusDecision’s 2015 State of Account-Based Marketing (ABM) Study, while 92% of companies recognize the value of ABM, only 20% of companies have had an ABM program in place for more than a year. In this post I’ll uncover why ABM is so under utilized, and how you can use it to improve your digital marketing strategy.
Let’s face it, thinking up something that’s worth 5 minutes of someone’s day is harder than it sounds. It doesn’t take long to run out of ideas. To help you and me overcome this inevitable barrier to blogging greatness, I’ve compiled this list of more than 40 ways to find fresh blog ideas and get inspired.
Making sure your website is optimized will help you attract more visitors and help those visitors to have a better experience on your website. This post will show you some easy wins in your battle for an optimized website.
In May of 2015 Google rebranded “Google Webmaster Tools” as “Google Search Console.” Google Search Console is an integral and free tool for optimizing any website for search engines. This post will show you 4 ways that you can use Google Search Console to make your website more optimized. Do you need help setting up Google Search Console? Check out this post from Moz.
Buyer Personas can be a complex thing to get your head around. Marketers are all over the place when it comes to understanding them. This post will point you towards some resources for understanding, creating and improving your b2b buyer personas no matter where you are in your persona journey. Enjoy.
You’re in the midst of designing a killer new website with updated branding and the cool slider thingies on the home page. At times you find yourself daydreaming about your competitors spilling their coffee as they’re overcome with fear beholding the beauty of your shiny new website widget.
In all this exciting hustle and bustle, there’s a nagging little voice that manages to dampen your spirits. The voice is telling you that you should buy marketing automation. It tells you that for just a small monthly price you will be better for it. That voice may or may not be your agency. If you’re one of MLT Creative’s clients, that voice belongs to me, Billy Mitchell or Craig Lindbergh.
What’s the big deal?
So what’s the big deal about marketing automation? Why is a pretty website and sleek branding not enough these days? Let’s give it a closer look…
One of the benefits of having a WordPress site is the seemingly endless supply of helpful plugins that WordPress offers. Using the right plugins can make your website much more effective. But the shear number of WordPress plugins can make it difficult and time consuming to figure out which ones your website needs. This post will show you what I think are the best free WordPress plugins for your b2b website.
Have you been using Google Analytics for awhile but have a sneaking suspicion that you just aren’t using it to it’s full potential? Want to take your skills to the next level? Perfect. This blog is to help you use Google Analytics to get the insights that are most valuable for b2b marketing.
Keyword research is no longer the king of the SEO world. Creating loads of worthless content with your b2b company’s top keywords stuffed into it will now hurt you way more than it could ever help you. But this doesn’t mean keyword research and optimization is useless, it has just changed.
In this article I’d like to explain how Google Trends can help you understand what keywords and topics you need to be focusing your content on.
How human attention has transformed over time in terms of what catches and holds that attention.mltcreative.co/2vXfE3K
An experiment to determine if there are benefits to un-gating certain content on a site. mltcreative.co/2uiYhuC
How content marketers should structure the stories told in their blogs and how to hold the audience's attention. mltcreative.co/2uixPkv
A list of the priciest Adwords keywords and explanations as to why each one may be expensive. mltcreative.co/2tx1o4R
Why "Scorched Earth Marketing" can often hinder remarkable content because of the emphasis it puts on competition. mltcreative.co/2tC4jED
A few challenges that social marketers may face in 2017 according to social marketers themselves. mltcreative.co/2uvIVou
Some of the most common marketing questions answered by companies currently thriving in the content marketing field. mltcreative.co/2tyyKLD
9 brands that successfully stray from traditional marketing and what can be learned from each of them. mltcreative.co/2urwaMa