Red windows on a building that stand out as target accounts for b2b marketing

How To Implement B2B Account Based Marketing

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Account-based marketing. It’s been around for a little while now, but isn’t getting the fan fair that other kinds of marketing like inbound and content marketing are receiving. But that doesn’t mean it doesn’t work. According to SeriusDecision’s 2015 State of Account-Based Marketing (ABM) Study, while 92% of companies recognize the value of ABM, only 20% of companies have had an ABM program in place for more than a year. In this post I’ll uncover why ABM is so under utilized, and how you can use it to improve your digital marketing strategy.

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B2B historical optimization

The Secret Weapon in B2B Blogging: Historical Optimization

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I would like to write to you about what Pamela has so fittingly dubbed “historical optimization” and how it can be used to battle the ever impending content shock. The concept is simple: going back and optimizing past blogs to boost their visibility and lead generation.

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40 Ways To find b2b blog topic ideas

40+ Ways To Find Great Ideas For Your B2B Blog

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Let’s face it, thinking up something that’s worth 5 minutes of someone’s day is harder than it sounds. It doesn’t take long to run out of ideas. To help you and me overcome this inevitable barrier to blogging greatness, I’ve compiled this list of more than 40 ways to find fresh blog ideas and get inspired.

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10 ways to optimize a b2b website for search.

11 Ways To Optimize Your B2B Website For Search

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Making sure your website is optimized will help you attract more visitors and help those visitors to have a better experience on your website. This post will show you some easy wins in your battle for an optimized website.

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Google Search Console is a compass for b2b marketers

4 Ways To Use Google Search Console For B2B Marketing

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In May of 2015 Google rebranded “Google Webmaster Tools” as “Google Search Console.” Google Search Console is an integral and free tool for optimizing any website for search engines. This post will show you 4 ways that you can use Google Search Console to make your website more optimized. Do you need help setting up Google Search Console? Check out this post from Moz.

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9 cartoon b2b buyer persona headshots

Essential Buyer Persona Resources For B2B Marketers: A Complete Guide

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Buyer Personas can be a complex thing to get your head around. Marketers are all over the place when it comes to understanding them. This post will point you towards some resources for understanding, creating and improving your b2b buyer personas no matter where you are in your persona journey. Enjoy.

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Four b2b marketing automation robots

4 Reasons That You Need Marketing Automation

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You’re in the midst of designing a killer new website with updated branding and the cool slider thingies on the home page. At times you find yourself daydreaming about your competitors spilling their coffee as they’re overcome with fear beholding the beauty of your shiny new website widget.

In all this exciting hustle and bustle, there’s a nagging little voice that manages to dampen your spirits. The voice is telling you that you should buy marketing automation. It tells you that for just a small monthly price you will be better for it. That voice may or may not be your agency. If you’re one of MLT Creative’s clients, that voice belongs to me, Billy Mitchell or Craig Lindbergh.

What’s the big deal?

So what’s the big deal about marketing automation? Why is a pretty website and sleek branding not enough these days? Let’s give it a closer look…

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Plugins for a B2B Wordpress website.

The 9 Best Free WordPress Plugins for B2B Websites

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One of the benefits of having a WordPress site is the seemingly endless supply of helpful plugins that WordPress offers. Using the right plugins can make your website much more effective. But the shear number of WordPress plugins can make it difficult and time consuming to figure out which ones your website needs. This post will show you what I think are the best free WordPress plugins for your b2b website.

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Google Analytics Reports that are most useful in B2B Marketing

8 Essential Google Analytics Reports For B2B Marketing

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Have you been using Google Analytics for awhile but have a sneaking suspicion that you just aren’t using it to it’s full potential? Want to take your skills to the next level? Perfect. This blog is to help you use Google Analytics to get the insights that are most valuable for b2b marketing.

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B2B content marketers on a Google Trends graph

How To Use Google Trends To Improve Your Keywords and Content

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Keyword research is no longer the king of the SEO world. Creating loads of worthless content with your b2b company’s top keywords stuffed into it will now hurt you way more than it could ever help you. But this doesn’t mean keyword research and optimization is useless, it has just changed.

In this article I’d like to explain how Google Trends can help you understand what keywords and topics you need to be focusing your content on.

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