Looking to garner press exposure for your business? Peter Shankman’s daily newsletter, “Help a Reporter Out,” can help make your business a media darling. Each day thousands of subscribers receive three emails with anywhere from 15-30 queries from reporters looking for sources and quotes from industry experts.
From the marketing classic Positioning: Battle for Your Mind, authors Al Ries and Jack Trout, challenge that the human mind is an inadequate container. Ries and Trout assert that, under constant bombardment of advertising and marketing, the mind becomes saturated by brands and can only hold a finite number at any one time. According to psychological studies, the maximum number of product brands we can remember for a given category, the brand saturation point for the mind, is seven.
This Weeks B2B Word on the Street is: ENCOURAGEMENT
My dictionary defines encouragement as the act of encouraging, so I had to read further. Encouraging means giving courage, confidence or hope. In times like these, I can’t think of a more important word for those of us in marketing. And since we are the ones most equipped with the talents, the messaging and the means to spread the word I suggest we get to work.
Being a newcomer on the blogosphere, I look to my preeminent peers in the B2B arena for guidance. Some I read daily, some sporadically: but I’ve gleaned something from each one. Here’s a list of my favorites:
Strangely, we see none of Pete in this episode, and hardly any Peggy. Maybe those crazy kids were off somewhere making some more life-ruining babies.
Pro bono publico (usually shortened to pro bono) is a phrase derived from Latin, meaning “for the public good.” The term is used to describe professional work undertaken voluntarily and without payment as a public service. Pro bono service, unlike traditional volunteerism, uses the specific skills of professionals to provide services to those who are unable to afford them.
My sister Kelly, who shares my title on the West Coast, has a quote in her e-mail signature that often gives me pause.
The quote embodies my experience with highly creative people, those in my family and especially those at our Atlanta B2B marketing firm. Spending time around either group allows me to witness the various ways ideas are generated.
Paul Kinsey is having a party at his place, and everyone at Sterling Cooper is invited. Except for Sterling. And Cooper.
This Week’s B2B Word on the Street is: BUDGET
Considering the current economy, this word, it seems, is on everyone’s mind. And all too often, it is either preceded by the word limited or followed by cutback. Just as many of our B2B marketing clients have done, we’ve considered some belt tightening at MLT Creative.
We realize that, much like our clients, we too are a B2B marketer, since our target demographic for new business is a professional audience, marketing directors, marketing VP’s, etc., We have encouraged our clients to resist drastic budget reductions, and to put our money where our minds are, we are investing more this quarter in our own marketing.