A knight and a cowboy - two people that used brands.

How Important Is a B2B Brand?

No marketing practice has stood the test of time like branding. According to Wikipedia, the word “brand” is derived from the old Norse word “brandr” meaning “to burn” referring to the practice of burning your mark onto a product. Codes of arms were the symbol of royalty during the middle ages and wild west cowboys used brands to claim cattle.

But if you’re reading this blog, I’m guessing you aren’t interested in wrangling steer or touting your chivalrous heritage. The question we are trying to answer today is: how important branding is for today’s b2b business?

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A trophy for the best b2b marketing blogs

The 23 Best B2B Marketing Blogs of 2016

Continual learning is indispensable to successful b2b marketing. The landscape is changing so quickly that as Jay Baer so poignantly said: “If you stop learning you die. Period.” Blogs are a great way to keep that learning process going and to stay up to date on the b2b marketing industry. With this in mind, these are my top 23 b2b marketing blogs of the year.

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Different flavors of ice cream

8 Things to Consider In Choosing A B2B Marketing Agency

In my last post, The Age of B2B Marketing Agencies: Are We Approaching The End?,  I discussed whether marketing agencies are still a relevant solution for today’s b2b businesses’ marketing needs. If you are convinced that they are read on, if not, go check out that post first.

This post is for anyone out there that has decided a marketing agency might be a good option for their company, but are unsure of what to look for in an agency. I want to lay out the different things that you should consider in your agency search.

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Time is running out for b2b marketing agencies.

The Age of B2B Marketing Agencies: Are We Approaching The End?

As someone who is currently employed by one, I’ll admit that I’m a little biased in this discussion, but let’s see if I can defend my bias:

With all the expenses that your b2b business has, isn’t it slightly ridiculous to pay another company to do your marketing? After all, can’t you just do all your marketing yourself? Not always.

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A shark attacking a b2b marketer.

Can You Survive Without Inbound Marketing?

Even though Inbound is extremely successful in the b2b space, there are still naysayers out there that aren’t fully buying into it. Remaining on the fence, or just failing to have a comprehensive strategy is becoming increasingly expensive. The question isn’t so much whether inbound is right for you, but if you can afford to keep ignoring it. If you’re still an inbound naysayer, or on the fence, this blog is for you.

The following stats are from HubSpot’s State of Inbound Report.

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b2b mobile marketer with a micromanaging boss

17 Tools For Helping Mobile B2B Marketers Be Productive

In January I’m planning to move to Athens to be united to my wonderful bride to be. This move will officially christen me into the mobile workforce that we are constantly told via forward thinking Richard Branson-esque Linkedin articles is going to inevitably take over the world.

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google tag manager graffiti

Why You Need Google Tag Manager For Your B2B Marketing

B2B marketers today are running a lot of different programs in order to get insights on their website: Google Analytics, Google Adwords, Google Search Console (Webmaster Tools) and probably many more. In order for these programs to run, your IT person/people had to put code (that icky thing that us marketers know so little about), on each page of your website. The code that is placed on a website for a program to run is called a “tag.”

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lying b2b marketer

Your Guide To Personality, Transparency and Keeping It Real In B2B Marketing

“Is my marketing keeping it real? Or is it too real?”

“Am I being transparent enough? Or too transparent?”

“Do I need more personality in my marketing or less?”

I find these question wondering around my head in various forms a few times a day without ever landing on a solid answer. I’m going to bet it wonders around your head as well. Here’s my attempt at an answer…

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5 tips on b2b marketing content

Five Tips For Better B2B Marketing Content

There are more ways than ever to match your marketing messages to the needs of your customers with more personalized, relevant and actionable information. The more you can customize your content to relate to your best buyers, the more buyers you will attract, and the more conversions you will drive.

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SEO magnet

Your Guide To Today’s B2B SEO Tools

Everyday search engines are getting more advanced and SEO more complex. You need more than the right tools to be good at SEO, but without the right tools success is impossible. With this in mind, I’ve endeavored to give you a description of the most used and most useful SEO tools so that you can figure out what tools you need in your shed.

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