Relevant marketing is here, and it works.
Today I was driving back from a business meeting south of Atlanta. My route back to the office happened to take me through one of the most depressed areas of metro Atlanta. Now, what do we know about urban areas of large cities? Well, we can make lots of assumptions, but one thing we know is that there isn’t a whole lot of disposable wealth in these areas. So answer me this: Why would a billboard be placed square in the middle of a low-income area with the message “Donate your boat to charity”?