A B2B Marketer wondering through a CRM jungle

How To Keep Your CRM From Growing Into A Mysterious Jungle Wilderness

If your organization has been around for more than a year and you haven’t started to clean out your contact database you’re way behind.

If you don’t go through your CRM to organize and clean, it will soon turn into a wild jungle full of mysterious mystical information that is no use to you or your company.

People’s relationship with your company is always shifting. Here are some common reasons that CRM hygiene is important:

Read more

The best Inbound 2015 speakers

The Inbound 2015 Speakers I’m Most Excited About

Inbound 2015 is right around the corner. I’m planning to be in Boston for this global inbound marketing conference and it will be my first time attending. This is a pretty exciting timewhether you’re an INBOUND newbie like me, or you’ve been attending faithfully for years.With over 250 speakers, preparing can be overwhelming. For the past few days I’ve been going through the agonizing task of choosing which sessions to go to, and which ones I’ll have to let go of (It’s so hard!). The task is only made worse by HubSpot’s frustrating habit of shifting the speaking schedule around every day.

With all this in mind, I would like to put my painstaking planning ponderings to use and share with you…

Read more

Test flying the ten best website graders

Test Piloting the Top 10 Free Website Graders

In the spirit of going above and beyond, this blog will tread where none have gone before…

I will attempt something both dangerous and exciting. Not only will I present to you the best website grader tools available on the web today, I will attempt to grade the graders themselves. I will attempt to beat them at their own game as it were. Yes, I know, this is brave. I feel like Chuck Yeager must have felt climbing into the cockpit of his jet to break the sound barrier for the first time in history.

But history must be made, and B2B marketers and website developers must be helped. Each tool will be graded on a scale of 1 to 10. So without further ado, I present to you (drum roll please)…

Read more

Linkedin publishing

Everything You Need To Know About Linkedin Publishing

On July 9th, Linkedin posted on their blog that there are now 1 million users publishing on Linkedin. That’s a lot of people.

These people have good reason to post to Linkedin, In a study by Econsultancy, Linkedin is responsible for 64% of referrals to corporate home pages. Facebook is 17% and Twitter 14%.

But to get results from Linkedin, you have to know how to publish the right way.

I would like to give you what you need to know to publish content to Linkedin in the most effective way possible.

Read more

A compelling thrift store + an optimized boutique

Make Your B2B Marketing Content Compelling and Optimized

Clothing stores, like b2b marketing content, fall somewhere between two extremes: compelling and optimized.

Read more

Alec Baldwin In Glengarry Glen Ross

As A B2B Marketing Professional, You’re Weak Without SALES.

This Week’s B2B Word on the Street is: SELLING
In my opinion, the most riveting cinematic speech about the art of the sale is Alec Baldwin’s fiery monologue in the movie “Glengarry Glen Ross.” He takes a disgruntled group of real estate salesmen to school, and from “Put the coffee down!” to “The leads aren’t weak… you’re weak,” he grabs their attention – and their throats – with his words.

Read more

The importance of creative inspiration in b2b marketing

The Importance of Creative Inspiration In B2B Marketing

Do you do marketing for a boring business? In a boring industry? Do you feel that you aren’t living up to your creative potential?

 

You are not alone.

 

According to a global study by Adobe, 75% of people feel they aren’t living up to their creative potential.

Creativity isn’t just for the painters and poets among us. Creativity is an integral part of the workplace.

Don’t believe me? Ask CEO’s. According to a study by IBM, creativity is valued by CEO’s as the most important quality in leadership.CEO’s also said it was the thing they value most in people. Read more

B2B Customer Delight

Is Your B2B Marketing Delighting Customers?

Customer experience is the new demand creation.

Bold words, I know, but Influitive‘s B2B Customer Engagement Leadership Series last week made me a believer. It was an incredibly eye openingexperience. The conference focused on teaching marketers how to engage customers in a way that delights them into advocates for the company. This is something that HubSpot has been touting for years, but that marketers have been slow to understand and adopt. Read more

B2B Content Marketing twinkie effect

The B2B Content Marketing Fail, aka “the Twinkie Effect”

Creating fresh, valuable content for your company’s website not only improves your search rankings and gives your brand a voice, it also shows your customers, your prospects and your industry that you have something to say. And, more importantly, it shows you’re listening.

Read more

B2B marketing brawl - who would win in a fight?

B2B Marketing Brawl – Who Would Win In a Fight?

Growing up as a kid, one of my favorite things to do was to think of the two biggest, baddest animals and ask my dad which one would win in a fight. It’s been a long time since I’ve entertained thoughts such as these, and I thought, instead of giving you a boring list of the twelve most influential marketers today (in my humble opinion), I would spice things up and indulge in some shameless tom foolery. Enjoy.

Read more