Google has just launched Instant Previews which provides visual snapshots of search results. It even highlights the most relevant sections, making finding the right page as quick and easy as flipping through a tabbed magazine. All you have to do is click once on the magnifying glass next to the title of any search result and a visual overview of the page will appear on the right. From there, hover your cursor over any other result to see a preview.
According to Google, people who use Instant Previews are about 5% more likely to be satisfied with the results they click. The previews provide new ways to evaluate search results, making you more likely to find what you’re looking for on the pages you visit. Here are some of the things you can do to get the most out of Instant Previews:
Quickly compare results — A visual comparison of search results helps you pick the one thats right for you. Quickly flip through previews to see which page looks best.
Pinpoint relevant content — Text call outs, in orange, will sometimes highlight where your search terms appear on the webpage so you can evaluate if its what you’re looking for.
Interact with the results page — Page previews let you see the layout of a webpage before clicking the search result. Looking for a chart, picture, map or list? See if you can spot one in the preview.
Now SEO and Design can hang out together at the same party: SEO for initial text/keyword results and page design to entice the visitor with colorful imagery for further engagement. Now a beautifully designed web page matters as much as relevant keyword phrases.
In an interview with Fast Company, a Google spokesperson said:
In general, Instant Previews is yet another reason for webmasters to design sites that are as useful as possible, following the best practices. With previews, people can peek at sites before visiting, which means they are more likely to compare them visually and pick the one that looks the best. In general, this should benefit webmasters who have well-designed sites with great information.”
What do you think? Will Google Instant Previews change the focus of B2B marketing website SEO and design?