Simple, creative ideas always stand out

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This tour bus campaign for ZDF television in Hamburg, Germany, created by the agency Kolle Rebbe, on toxel.com is a great reminder that the simplest creative ideas, when executed well, are very effective. I am sure everyone who rode these buses noticed this “little” campaign and mentioned it to everyone they met:

Simple and easy-to-execute ideas like this are great for tradeshows and other “guerilla” B2B opportunities. You just have to be ready when the door opens.