Social Media Minute: 11 Twitter Uses for B2B Marketing

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Just in time for 2011, here are 11 uses for Twitter for B2B marketing:

  1. Post links to your website, blog, e-newsletter or anything else digital on your Twitter account.
  2. Link to articles or anything else that will support what you’re tweeting — show your followers that you’re credible.

  3. Add a link to your company’s Twitter account to all digital communications.
  4. Participate in Twitter chats to meet new like-minded peers and prospects.
  5. Use Twitter to broadcast real-time news from conventions and seminars.
  6. Give customers an incentive to follow you on Twitter
  7. Conduct Twitter interviews. Your followers may be interested in anything you have to offer them, including conversations you have with partners, other customers, etc.
  8. When you talk to people on the phone or in person, ask them to join your social networks.
  9. Launch a Twitter-only promotion.
  10.  Nurture and strengthen existing business contacts by re-tweeting their valuable information
  11. Encourage questions from your followers.

Have you discovered other uses for Twitter in your B2B marketing campaigns? Please share with a comment.

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