B2B Marketing Content Needs Creative Ideas and Execution for the Best Punch!

The purpose of this post isn’t to argue that B2B marketing requires outstanding content. I believe that any B2B marketing professional still doubting that is probably not open to the points I want to make…

What I want you to think more about is why and how to add more creativity into your content development.

Since I speak as a senior creative director, you may be surprised at how broadly I apply the word ‘creative’ to B2B marketing. I think every part of the process, from the assessment of an opportunity or problem to the formulation of a strategy and budget, to the creative development of messaging and imagery, to the way your story is told all benefit from being more creative. Read more

brother and sister

New Friends Help Recall a Bygone Era

Recently an elderly couple knocked on the door of MLT’s “Content Cottage,” one of the bungalows on our six-building creative campus, and declared with childlike glee, “We used to live here!” The couple turned out to be siblings Stan and Nancy Johnson, who lived here as children when it was a residence from 1949 to 1956.

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wine bottles on rack

5 Ways B2B Marketing is Like Good Wine

Recently, I had the pleasure of attending an intro Food and Wine Pairing class at Cook’s Warehouse taught by Gil Kulers, Atlanta-Journal Constitution wine columnist and sommelier. He explained the basics of winemaking, including which grapes are used, where they come from, and how a particular vintage is created, among other interesting facts. Throughout his energetic lecture, I couldn’t help but recognize some of the similarities between winemaking and B2B marketing.

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BMA Unleash Conference 2011 - Where B2B Marketers Let Loose

B2B Marketers Learn to Break Through Barriers at BMA Unleash 2011

When our dog Maggie,– a frisky chow/golden,– was younger, she loved to wriggle out of her collar and take off at incredible speeds. Her tail, torso and head were completely parallel; her ears back and her strides wide. She appeared to take flight as her fore and hind legs crossed beneath her. When we eventually caught her and put her leash back on, she had that panting dog smile that said, “That was good! Let’’s do it again!”

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Ashley Kuhnmuench

BMA Atl Recap: Google Wows B2B Marketers with “Zero Moment of Truth”

The BMA Atlanta had the pleasure of having Ashley Kuhnmuench, account executive for B2B markets, of Google at our April 14 luncheon at Maggiano’s Little Italy in Buckhead. Ashley presented to a rapt audience “The Business Buyer of the Future:– Engaging Your Audience at the Zero Moment of Truth.” She shared, to a capacity crowd, Google’’s perspective on Procter & Gamble’s “First Moment of Truth,” which describes the first few seconds in a store aisle, when a marketer has the most influence to convince a customer to choose their brand. But B2B buyers are different; they don’’t walk in the wind turbine store to compare solutions off the shelf.  Online research has forever changed the B2B sales game.

One of the most gripping segments of the presentation, in this blogger’’s opinion, was the display of four industries impacted by the amount of online research customers do before a purchase: Auto, Travel, Real Estate, and B2B.

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Museum of Brands, Packaging and Advertising

Will Your B2B Brand Stand the Test of Time?

On a recent trip to London, one of many tourist stops was the Museum of Brands, Packaging and Advertising, in Notting Hill. As soon as I walked in, I immediately noticed shelves and shelves of products, posters, ads and videos, all shouting out the various brand names that have been developed over the years. It is an amazing assortment of stuff at first glance, and it became even more impressive upon further inspection.

The wealth of product containers, signs and products that museum owner Robert Opie had the foresight to save (and preserve in mint condition) for this museum is truly remarkable. If you’ve clicked around our B2B agency’s website, or visited our creative campus, you are well aware that Opie and MLT Creative may be kindred spirits.

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basketball detail

Rules for the B2B Marketing Agency Team, Lessons from Coach Wooden

I read this morning that the great John Wooden has entered the hospital and is in grave condition. He’s 99-years-old, and we certainly wish him comfort and recovery.

If you’re not familiar with the college basketball coaching legend, he brought his UCLA Bruins to 10 NCAA championships in 12 years and produced an unbelievable winning streak of 88 games. To me, and many others, he was the ultimate team builder – and his philosophies still thrive in both sports and business.

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BMA Atlanta icon

Build B2B Marketing Skills with the BMA

For business professionals who market from one business to another, no organization has more skill-building programs, events, and networking opportunities than the Business Marketing Association (BMA). Members regularly leave a meeting with actionable ideas and several new contacts in the B2B marketing field. These regular encounters enhance and broaden the knowledge, skills, and abilities of the B2B marketing professional.

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DMA - Direct Marketing Association

MLT Creative delivers again with two Direct Marketing Association Awards

May 26, 2009–,– Atlanta-based business-to-business marketing agency MLT Creative earned two awards from the Atlanta chapter of the Direct Marketing Association (DMA). The South Star Awards of DMA-Atlanta recognize excellence in direct marketing strategy, creativity, and results. These honors add to a mounting number of industry accolades MLT Creative has earned this year.

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Word on the Street

B2B Word on the Street: Community Service

This Week’s B2B Word on the Street is: COMMUNITY SERVICE

As a B2B Marketing professional, I believe the services our agency provides to our business clients can be applied effectively on behalf of charitable causes within our community. I know that when I look back over my career, it will be the work MLT Creative has done for charities like Genesis,– A New Life; Positive Growth Boys Home; Heart-to-Hearts for Children’s Hospital; and the Path Foundation that will mean the most to me.

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