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Word on the Street

B2B Word on the Street: Now

This Week’s B2B Word on the Street is: NOW, more than ever.

Don’’t let lower budgets cause you to miss out on an important marketing opportunity.

As a B2B marketing agency, MLT Creative has a lot of experience helping our clients position their brands, tell their story and sell their products and services. Without exception, our most successful case studies are those in which we had the clearest understanding of, –and empathy for –our clients’ business, customers, and prospects.

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Franklin D Roosevelt

B2B Word on the Street: Encouragement

This Week’s B2B Word on the Street is: ENCOURAGEMENT

My dictionary defines encouragement as “the act of encouraging,” so I had to read further. Encouraging means “giving courage, confidence or hope.” In times like these, I can’’t think of a more important word for those of us in marketing. And since we are the ones most equipped with the talents, the messaging and the means to spread the word I suggest we get to work.

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Genesis Shelter homepage

Pro Bono Publico: Using Our Skills in Service

Pro bono publico (usually shortened to pro bono) is a phrase derived from Latin, meaning “for the public good.” The term is used to describe professional work undertaken voluntarily and without payment as a public service. Pro bono service, unlike traditional volunteerism, uses the specific skills of professionals to provide services to those who are unable to afford them.

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Creativity is a type of learning process where the teacher and pupil are the same individual.

Idea Generation: Teachers and Pupils

My sister Kelly, who shares my title on the West Coast, has a quote in her e-mail signature that often gives me pause.

The quote embodies my experience with highly creative people, those in my family and especially those at our Atlanta B2B marketing firm. Spending time around either group allows me to witness the various ways ideas are generated.

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Who are you? billboard

Do you know who I am?

Relevant marketing is here, and it works.

Today I was driving back from a business meeting south of Atlanta. My route back to the office happened to take me through one of the most depressed areas of metro Atlanta. Now, what do we know about urban areas of large cities? Well, we can make lots of assumptions, but one thing we know is that there isn’t a whole lot of disposable wealth in these areas. So answer me this: Why would a billboard be placed square in the middle of a low-income area with the message “Donate your boat to charity”?

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Rocket

This past week at MLT

A lot of great stuff has happened this past week at MLT Creative (the greatest B2B Marketing Agency on the planet). We have been super busy on all our accounts, as well as our latest new business outreach.

Sean – Paper Aerospace Engineer
Sean worked all last week on MLT’s latest new business outreach. I can’t go into full detail — it’s mostly Top Secret at this point. But I CAN tell you it involves a popular stomach relief medicine, a film canister and a sweet rocket designed by Sean “X-acto Blade” Borja. It’s all hush-hush, but I can give you a leaked photo from the MLT R&D Department.

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Not everything we do is pretty

Not everything we do is pretty

Here at MLT Creative (the greatest B2B agency on the face of the planet), not all we produce is beautiful. Sure our campaigns win awards, yes we work overtime to produce creative marketing solutions for our clients, but we also output trash – lots and lots of trash.

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Aristotle

Hello and Welcome to Creative Considerations

Hello, my name is Ryan Duffy, I’m a creative director for MLT Creative (an advertising agency in the metro Atlanta area). I begin this blog with a few thoughts on marketing, and where things are headed in the marketing/advertising arena.

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MLT Branded

The Beat Begins

Welcome to the Man On the Street Beat, an advertising and marketing blog with an insider’s eye on the industry. Here you’ll find personal observations on the ever changing nature of marketing, as well as insightful commentary on the best (and worst) ads we’ve seen lately. Every day, we’ll be here to entertain, inform, inquire and include anyone who shares our passion for “the pitch.”

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