I would like to write to you about what Pamela has so fittingly dubbed “historical optimization” and how it can be used to battle the ever impending content shock. The concept is simple: going back and optimizing past blogs to boost their visibility and lead generation.
Let’s face it, thinking up something that’s worth 5 minutes of someone’s day is harder than it sounds. It doesn’t take long to run out of ideas. To help you and me overcome this inevitable barrier to blogging greatness, I’ve compiled this list of more than 40 ways to find fresh blog ideas and get inspired.
As we move into the new year, planning your marketing strategy is integral for success. And if you want your b2b marketing to be successful, it better include content marketing. The good news is, there’s no need to reinvent the wheel: there are tons of resources out there to help you plan your 2016 content strategy. In this post you’ll find the most authoritative and useful research on b2b content marketing to help you create your strategy.
Continual learning is indispensable to successful b2b marketing. The landscape is changing so quickly that as Jay Baer so poignantly said: “If you stop learning you die. Period.” Blogs are a great way to keep that learning process going and to stay up to date on the b2b marketing industry. With this in mind, these are my top 23 b2b marketing blogs of the year.
Are you strapped for time? Don’t have the resources to crank out content on a blog, podcast and a complex workflow of lead nurturing emails? Great! This article is for you.
There are a lot of methods of packaging great b2b marketing content: newsletters, blogs, podcasts, youtube channels, Periscope, Twitter and a million more. Blogs, vlogs, podcasts and newsletters are in a category of their own because of their ability to serve as a foundation for a content strategy. There are many businesses right now that use one of these four methods as their primary method for publishing their content.
In this article I will explore the roles of these different kinds of content, their different strengths and weaknesses and hopefully help you to know what’s best for your business.
It worked! You were drawn in by my audacious headline! And yes I am seriously going to try and do this.
I would like to present to you a list of the blog posts that I feel have the most to say about content marketing. There are tons of posts out there on content marketing. Most of them are saying the same thing. Without someone to show you the way, you will have to wade through a sea of half helpful, second hand information before you can truly get a grasp on content marketing and how to do it well.
This is not necessarily a list of the most popular posts on content marketing. It is a list of the articles that I think will give you the broadest, deepest, and most up to date understanding of how your company can get the most out of content marketing.
Some of these posts are huge posts from huge people. Some of them aren’t. Some of these posts are extremely new, some are old. All of these posts offer some incredible insight into content marketing.
They are not organized in order of “best” to “worst”, instead I have organized them into the order of questions you need answered to do content marketing well. In other words the list starts with articles that will help you learn the foundations of content marketing, then the ins and outs, and then some big picture concepts.
A few months ago I received a copy of Inbound Marketing by Hubspot Cofounders, Brian Halligan and Dharmesh Shah, and finally got around to reading it a few weeks ago.
Over the next couple of weeks, I will be sharing insights from the book for your reading pleasure. Last week I shared about the Grateful Dead and Niche Marketing.
This week’s insight from the book is on blog comments.
In their chapter on blogging, Dharmesh and Brian touch on the subject of blog comments somewhat, but it is not a main point. As a b2b inbound marketer, I have often wondered: “What is the value of a blog comment?” For the reader, the commenter, and the blogger.
This post is an attempt to answer that question. I will draw on material from Inbound Marketing and pair it with some of my own research
The end of 2014 has come. With the arrival of the new year comes a time to learn from the past and face the future, as a bigger and badder b2b marketing agency.
In the spirit of nostalgia, reminiscence, and improvement I have compiled a highlight real of the year’s 8 most successful Ideas@Work blog posts.
The year’s posts were judged almost completely on popularity, taking into account views and social shares.
As an MLT Creative employee, one thing always remains front and center in everything I do: inbound marketing. You see, we wholeheartedly believe that clients that are willing to employ an inbound marketing strategy can make the most out of their marketing efforts while converting more website visitors into leads, and even brand advocates!
Our brains process visual content 60,000 times faster than text and 90% of the information transmitted to the brain is visual. Those are some pretty incredible statistics that argue for increasing the amount of visuals in your B2B content marketing strategy. The good news is that you don’t need to spend a fortune to do it. If you’re working with a limited budget, you should know that there are plenty of places online where you can find (or create) free visual content.
