Posts

I am a blogger?! Everyone is

B2B Marketing: Blogs are like opinions. Everyone’s got one.

OK, so I’m paraphrasing a little there, but you get my drift, right? According to WordPress.com, over 409 million people view more than 14.5 billion blog pages each month. Users post 42.6 million new posts and 54.5 new comments each month. That’s a lot of content. I don’t know how often they update those statistics, but there’s probably too many bloggers out there.

And yet, I was tasked with writing a blog post. The stress has been killing me. I’m afraid I’m not very good at putting the ‘social’ into social media. I’m more adept at anti-social, but I digress.

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"blog" written in the sand

My Blog about Blogging or The Benefits of a B2B Content Marketing Plan

HubSpot has issued a 30 day Blog challenge from January 2-31, challenging everyone to blog more to see firsthand the results that blogging can generate. The winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. They have been issuing tips all month long to help keep participants motivated. They even created a fun tool called theBlog Topic Generator.Anyone in any industry that is working a content marketing plan, B2B or B2C will find this tool helpful. It is almost like Madlibs for marketers. You simply enter 3 nouns and the “wheel spins” and then it generates “a week of blog topics, just for you.”

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a b2b marketer listenning

“I Have Nothing to Say”: A B2B Blogging Phrase We’re Tired of Hearing

How much do I hate hearing, “but I have nothing to say!” when it comes to B2B blogging? Let me count the ways. Aside from it being a crutch we need to stop using immediately, we all have something valuable to contribute to the conversation.

 

If you are a B2B business, chances are you do in fact have something to say and it is of high value to your prospects. The difficulty lies in expressing what it is you want to say. If you find yourself face-to-face with some serious writer’s block, there are a few things you can do to remedy it:

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unicorn birthday card

Why is a B2B Blog Post like a Birthday Card?

I appreciate receiving greeting cards and the time it takes to pick the perfect one with just the right message. However, if I receive a greeting card that is a bit wordy, I find myself not wanting to read it. I don’t like to receive the “sappy, sentimental, text heavy, idealized thoughts from the copywriter at Hallmark” cards. I like a card with a precise get- to- the-point message (bonus points for funny) and if you have more to say, your personal message, in your handwriting, is the place for that information. I don’t want to know how Hallmark thinks we should feel at this card worthy occasion in our lives, I want to know how you feel.

As I think about greeting cards, I can’t help but relate them to B2B content marketing.

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b2b marketing checklist

B2B Blogging Checklist

This B2B Blogging Checklist is intended as a reference tool for every time you blog.  Blogs are important for lead generation, search engine optimization, and demonstrating authority and expertise – so don’t just blog, but blog correctly!

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Benjamin Franklin, the communicator and the first blogger

Benjamin Franklin-Wise and Witty Business Communicator…Blogger?

On this holiday week, fellow history buffs and Benjamin Franklin aficionados, reflect on our founding fathers. From my own involvement in business-to-business social media, I suspect Ben would have eagerly adopted social media and spread the revolutionary word via a blog version of Poor Richard’’s Almanac.

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guidelines for including guest bloggers

Take the Guess Work Out of B2B Guest Blogging

One of the best ways to add more voice and variety to your B2B blog is to open it up to guest bloggers.

Your blog may start out with one individual responsible for all of its original content. If that’’s showing positive results and attracting engagement from your marketplace, you’’re doing a great job. But you can do better.

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B2B Marketing fail

A B2B Marketing Fail With Positive ROI

In late July I began a month-long mission to increase my contribution to our Atlanta based agency’’s content marketing efforts. I wanted to prove something to myself, to my coworkers, and to my clients and prospects.

The point I was hoping to make was “If I can find the time, so can you.”

I set multiple goals for myself and was determined to achieve measurable marketing results. What were the results? Well that’’s been kind of interesting, and rewarding.

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my fortunate failure

B2B Social Media Marketing Case Study: My Fortunate Failure

I want to tell you about a recent project of mine, but first I need to give you some background on what led up to it. Earlier this summer, our B2B marketing agency had the honor of hosting Michael Gass,– one of the world’’s leading experts on new business, – as a speaker for an event at our east Atlanta campus. Michael is not only a genius at helping agencies grow their businesses, he’’s also a shining example of a B2B marketer himself.

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To-Do List for Starting a B2B Blog

B2B Blog Q&A: How do I start a B2B Blog?

Guest Post by blogger and author, Mark W. Schaefer

Our webinar “Elevating Your B2B Blog: Content, Conversations & Conversions” resulted in more questions than we had time to answer so we have provided a personal reply on our blog to each question.

It’’s more than ideas. It’’s more than marketing. Starting a B2B blog is a commitment and should be carefully thought-through before executing.

{grow} community member Tabatha Bourguignon told me she is starting a blog for her company, Sandy Bay Networks, and asked me about the steps to take to get started. Let’s all help her out, shall we?

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