B2B Blog Q&A: What’s Most Critical to a Great Blog Post?
Guest Post by blogger and author, Mark W. Schaefer
Our recent webinar “Elevating Your B2B Blog: Content, Conversations & Conversions” resulted in more questions than we had time to answer so we have provided a personal reply on our blog to each question.
This corporate blogging question was submitted to me by our good {grow} friend Brent Pohlman:
On a scale of 1-to-5, with 5 being a requirement, which items are most critical to a great blog post?
- Great Title
- Image
- Introductory Paragraph
- Content with facts, figures and links
- Call to Action
- RSS Feed
- Social sharing options