Posts

party computer

How do I make my B2B blog more interesting?

Our recent webinar on business-to-business blogging resulted in more questions than we had time to answer, so Mark Schaefer agreed to provide a personal reply on our blog to each question.

Question #7 comes from Jon:

So how do you determine the best way to entertain your audience with a blog?

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linking

Do links help a B2B blog appear more trustworthy?

Our recent webinar on business-to-business blogging resulted in more questions than we had time to answer, so Mark Schaefer agreed to provide a personal reply on our blog to each question.

Question #6 comes from Diane:

Is your blog likely to be even more trusted if you include other links?

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guest blog bell

B2B Guest Blogging – Is it right for my B2B blog?

When we advise our clients on how to develop meaningful content for their B2B blogs, we always recommend they consider featuring guest bloggers.

As with everything we do, we like to practice what we preach. So it is with great pride that we introduce a series of guest blogs by Mark Schaefer related to our recent B2B Blogging webinar, and also what I believe might be the first ever B2B guest blog on B2B guest blogging, by our good friend, Jeremy Victor.

We can all learn a lot from Jeremy, Please enjoy! – Billy Mitchell

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Rand Corporation

How do you gauge the impact of your B2B blog?

Our recent webinar on business-to-business blogging resulted in more questions than we had time to answer so Mark Schaefer agreed to provide a personal reply on our blog to each question.

Question #5 comes from Barbara:

How can you measure the impact of a blog?

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planning blog calendar

What planning is needed to start my B2B blog?

Our recent webinar on business-to-business blogging resulted in more questions than we had time to answer so Mark Schaefer agreed to provide a personal reply on our blog to each question.

Question #4 comes from Neil:

Do you recommend starting slow with blogging? What is a good way to initially scope if resources and strategy is unsure?

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boring blog

B2B Blogging Webinar Q&A: How long before your blog becomes a bore?

Our recent webinar on B2B blogging resulted in more questions than we had time to answer, so we’ll provide a reply on our blog to each question.

Question #3 comes from Don:

What’s the optimal length of a blog? How long is too long?

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I hate my blog

B2B Blogging Webinar Q&A: I hate my blog!

Our recent webinar on corporate blogging resulted in more questions than we had time to answer so we’ll provide a personal reply on our blog to each question over the next few days.

Question #2 comes from Michelle:

I hate the blog I started for our company now. It has become completely disconnected from our strategy as I’ve found my voice and learned about blogging, tagging, SEO, organization, etc. Even the name of the blog is no longer connected to what we’re doing! I want to just start over, but my partner disagrees. Would you start over?

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B2B Blogging - Basics, Best Practices... and Blunders webinar

Blogging Webinar Q&A: Should your B2B blogger be a hired gun?

Our recent webinar on B2B blogging resulted in more questions than we had time to answer so, Mark Schaefer agreed to provide a personal reply on our blog to each question over the next 15 business days.

Question #1 comes from E. Rice:

What are your thoughts on hiring a blog writer and transparency (or lack of)?

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B2B Blogging Best Practices Basics

‘Why ignore B2B blogging?’ Guest post by Mark Schaefer

This month we are pleased to have Mark Schaefer, B2B marketing expert share his thoughts and expertise on blogging in our upcoming webinar.

Do a search on B2B blogging best practices. Go ahead I’ll wait …

What did you find? Probably nothing, at least nothing of any substance. Isn’t it amazing that a strategic marketing initiative that is so vital has been ignored for so long?

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Kelly Pires Cooper headshot

A New Year, A New B2B Blogger

Hello, readers!

For longer than I care to document here, the Digital Citizens at MLT Creative have been tirelessly encouraging everyone else on staff to start blogging regularly. We’ve even gone so far as to officially declare blogging to be MLT Creative’s collective New Year’s Resolution.

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