No marketing practice has stood the test of time like branding. According to Wikipedia, the word “brand” is derived from the old Norse word “brandr” meaning “to burn” referring to the practice of burning your mark onto a product. Codes of arms were the symbol of royalty during the middle ages and wild west cowboys used brands to claim cattle.
But if you’re reading this blog, I’m guessing you aren’t interested in wrangling steer or touting your chivalrous heritage. The question we are trying to answer today is: how important branding is for today’s b2b business?