Creating a trustworthy and consistent voice throughout all your marketing touch points is incredibly important. If your company is creating content on consistent basis (which it should) then at some point, you will need an editorial style guide. This post will cover why you need one, what a good style guide looks like and some places to get free style guide templates.
Let’s face it, thinking up something that’s worth 5 minutes of someone’s day is harder than it sounds. It doesn’t take long to run out of ideas. To help you and me overcome this inevitable barrier to blogging greatness, I’ve compiled this list of more than 40 ways to find fresh blog ideas and get inspired.
Keyword research is no longer the king of the SEO world. Creating loads of worthless content with your b2b company’s top keywords stuffed into it will now hurt you way more than it could ever help you. But this doesn’t mean keyword research and optimization is useless, it has just changed.
In this article I’d like to explain how Google Trends can help you understand what keywords and topics you need to be focusing your content on.
Only 32% of b2b marketers have a documented content strategy, but 53% of the most effective b2b marketers have a documented content strategy (CMI). If you want your content to be effective, it helps to have a documented strategy. A content calendar is a great way to begin creating that strategy. A content calendar will help your content stay on track to achieving your goals, and assist in keeping all team members involved in the process and aware of content that’s being created. Creating a content calendar can take time, but it’s well worth it.
There are a number of guides out there on creating B2B buyer personas. We have one, HubSpot has one, Moz has a lengthy article by Mike King about it. Personas are touted by marketing gurus as being a must have for your content strategy. But if you’re careless, personas can lead you down a bad road or have you following behind your competitors. I’d like to alert you to these 3 Warning Signs of B2B Marketing Persona Misdirection. In your drive for developing buyer personas, follow the signs of success and avoid these hazards:
As we move into the new year, planning your marketing strategy is integral for success. And if you want your b2b marketing to be successful, it better include content marketing. The good news is, there’s no need to reinvent the wheel: there are tons of resources out there to help you plan your 2016 content strategy. In this post you’ll find the most authoritative and useful research on b2b content marketing to help you create your strategy.
Continual learning is indispensable to successful b2b marketing. The landscape is changing so quickly that as Jay Baer so poignantly said: “If you stop learning you die. Period.” Blogs are a great way to keep that learning process going and to stay up to date on the b2b marketing industry. With this in mind, these are my top 23 b2b marketing blogs of the year.
There are more ways than ever to match your marketing messages to the needs of your customers with more personalized, relevant and actionable information. The more you can customize your content to relate to your best buyers, the more buyers you will attract, and the more conversions you will drive.
Are you strapped for time? Don’t have the resources to crank out content on a blog, podcast and a complex workflow of lead nurturing emails? Great! This article is for you.
There are a lot of methods of packaging great b2b marketing content: newsletters, blogs, podcasts, youtube channels, Periscope, Twitter and a million more. Blogs, vlogs, podcasts and newsletters are in a category of their own because of their ability to serve as a foundation for a content strategy. There are many businesses right now that use one of these four methods as their primary method for publishing their content.
In this article I will explore the roles of these different kinds of content, their different strengths and weaknesses and hopefully help you to know what’s best for your business.