B2B Marketing Content Needs Creative Ideas and Execution for the Best Punch!
The purpose of this post isn’t to argue that B2B marketing requires outstanding content. I believe that any B2B marketing professional still doubting that is probably not open to the points I want to make…
What I want you to think more about is why and how to add more creativity into your content development.
Since I speak as a senior creative director, you may be surprised at how broadly I apply the word ‘creative’ to B2B marketing. I think every part of the process, from the assessment of an opportunity or problem to the formulation of a strategy and budget, to the creative development of messaging and imagery, to the way your story is told all benefit from being more creative. Read more