Posts

B2B Marketing Content Needs Creative Ideas and Execution for the Best Punch!

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The purpose of this post isn’t to argue that B2B marketing requires outstanding content. I believe that any B2B marketing professional still doubting that is probably not open to the points I want to make…

What I want you to think more about is why and how to add more creativity into your content development.

Since I speak as a senior creative director, you may be surprised at how broadly I apply the word ‘creative’ to B2B marketing. I think every part of the process, from the assessment of an opportunity or problem to the formulation of a strategy and budget, to the creative development of messaging and imagery, to the way your story is told all benefit from being more creative. Read more

B2B Marketing Content engine

Even The Best B2B Marketing Content Engines Can Run Out of Steam

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A Tale of Too Busy.

As a partner in a B2B marketing agency, I know better than to make excuses for why I haven’t paid more attention to our content marketing efforts lately. But when I do, there’s always the “Cobbler’s kids have no shoes” to the “Plumber’s pipes are leaking” rationale that comes to mind.
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A bunch of books b2b written with a b2b style guide.

How To Create a Writing Style Guide For Your B2B Business

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Creating a trustworthy and consistent voice throughout all your marketing touch points is incredibly important. If your company is creating content on consistent basis (which it should) then at some point, you will need an editorial style guide. This post will cover why you need one, what a good style guide looks like and some places to get free style guide templates.

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B2B historical optimization

The Secret Weapon in B2B Blogging: Historical Optimization

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I would like to write to you about what Pamela has so fittingly dubbed “historical optimization” and how it can be used to battle the ever impending content shock. The concept is simple: going back and optimizing past blogs to boost their visibility and lead generation.

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40 Ways To find b2b blog topic ideas

40+ Ways To Find Great Ideas For Your B2B Blog

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Let’s face it, thinking up something that’s worth 5 minutes of someone’s day is harder than it sounds. It doesn’t take long to run out of ideas. To help you and me overcome this inevitable barrier to blogging greatness, I’ve compiled this list of more than 40 ways to find fresh blog ideas and get inspired.

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B2B content marketers on a Google Trends graph

How To Use Google Trends To Improve Your Keywords and Content

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Keyword research is no longer the king of the SEO world. Creating loads of worthless content with your b2b company’s top keywords stuffed into it will now hurt you way more than it could ever help you. But this doesn’t mean keyword research and optimization is useless, it has just changed.

In this article I’d like to explain how Google Trends can help you understand what keywords and topics you need to be focusing your content on.

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content calendar: on Thursday a blog post and on Friday an eBook

How to Create a Killer B2B Content Calendar

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Only 32% of b2b marketers have a documented content strategy, but 53% of the most effective b2b marketers have a documented content strategy (CMI). If you want your content to be effective, it helps to have a documented strategy. A content calendar is a great way to begin creating that strategy. A content calendar will help your content stay on track to achieving your goals, and assist in keeping all team members involved in the process and aware of content that’s being created. Creating a content calendar can take time, but it’s well worth it.

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A sign cautioning of the dangers of b2b buyer personas

4 Common Pitfalls of B2B Buyer Personas

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There are a number of guides out there on creating B2B buyer personas. We have one, HubSpot has one, Moz has a lengthy article by Mike King about it. Personas are touted by marketing gurus as being a must have for your content strategy. But if you’re careless, personas can lead you down a bad road or have you following behind your competitors. I’d like to alert you to these 3 Warning Signs of B2B Marketing Persona Misdirection. In your drive for developing buyer personas, follow the signs of success and avoid these hazards:

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A b2b content marketer walking into the new year

How To Do Successful B2B Content Marketing In 2016

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As we move into the new year, planning your marketing strategy is integral for success. And if you want your b2b marketing to be successful, it better include content marketing. The good news is, there’s no need to reinvent the wheel: there are tons of resources out there to help you plan your 2016 content strategy. In this post you’ll find the most authoritative and useful research on b2b content marketing to help you create your strategy.

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A trophy for the best b2b marketing blogs

The 23 Best B2B Marketing Blogs of 2016

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Continual learning is indispensable to successful b2b marketing. The landscape is changing so quickly that as Jay Baer so poignantly said: “If you stop learning you die. Period.” Blogs are a great way to keep that learning process going and to stay up to date on the b2b marketing industry. With this in mind, these are my top 23 b2b marketing blogs of the year.

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