In the 2014 Social Media Marketing Industry Report, original written content was ranked the overall most important form of content. Needless to say, a good b2b content writer has become a pretty hot commodity. Companies have to make the decision whether to have an in-house writer or to outsource the task to freelance writers.
Outsourcing content writing to a silver tongued freelancer can be attractive to b2b companies. A freelancer can give some much needed flare and personality to a boring industry that a long time employee might not have. If a company doesn’t have the time or money to hire on an in-house content writer, outsourcing might be the answer, but there are some outsourcing pitfalls to watch out for, and some in-house benefits that you should be aware of.
While hiring freelance writers can take the pressure of coming up with a weekly blog post off your shoulders, good in-house writers have several added benefits.