Customer experience is the new demand creation.
Bold words, I know, but Influitive‘s B2B Customer Engagement Leadership Series last week made me a believer. It was an incredibly eye openingexperience. The conference focused on teaching marketers how to engage customers in a way that delights them into advocates for the company. This is something that HubSpot has been touting for years, but that marketers have been slow to understand and adopt. Read more