The importance of creative inspiration in b2b marketing

The Importance of Creative Inspiration In B2B Marketing

Do you do marketing for a boring business? In a boring industry? Do you feel that you aren’t living up to your creative potential?


You are not alone.


According to a global study by Adobe, 75% of people feel they aren’t living up to their creative potential.

Creativity isn’t just for the painters and poets among us. Creativity is an integral part of the workplace.

Don’t believe me? Ask CEO’s. According to a study by IBM, creativity is valued by CEO’s as the most important quality in leadership.CEO’s also said it was the thing they value most in people. Read more

Mac Computer - B2B website design

In-house vs. Outsourced: Considerations for B2B Website Design

Whether you want to bring your website into this decade or just improve the user experience, one of your first decisions is going to be whether you can manage the website development internally, or if you are going to outsource. There is no doubt that an in-house website development can save a company over 50%, but if not done properly, the cost could be catastrophic.

There are a few considerations that can help you make a more informed decision about whether to keep the website development in-house or outsource.

Here they are:

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b2b website redesign checklist

The Ten-Step Checklist For A Better B2B Website Redesign [Infographic]

The infographic shown below includes ten of the most important steps to follow if you want to rethink and redesign your B2B website for continuously improving performance.

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visual b2b content marketing

17+ Free Ways to Create More Visual B2B Marketing Content

Our brains process visual content 60,000 times faster than text and 90% of the information transmitted to the brain is visual. Those are some pretty incredible statistics that argue for increasing the amount of visuals in your B2B content marketing strategy. The good news is that you don’t need to spend a fortune to do it. If you’re working with a limited budget, you should know that there are plenty of places online where you can find (or create) free visual content.

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lots of eyes looking for visuals

Real Eyes Realize: You Need to Visualize your B2B Content

They say a picture is worth a thousand words, but, FYI if you are tweeting an image, it is worth 23 characters. As B2B marketers, we all understand the importance of ensuring all social media posts are relevant, engaging and valuable. But have you considered using more images in your B2B social media strategy?

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eye tracking in b2b

B2B Marketing Online Testing: Eye-tracking Research and CTAs

The Research: Eye-tracking studies have found that when most people view websites, they start at the upper left corner and then rush over the prominent images. So if your ad is to the right of an image, you may have a better chance of being noticed than if you are to the left of it. There was a great case study about this on as well as the constant need to test rather than always just relying on research.

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HOW Design Live Chicago 2011 - Inspiration for Young Designers

Learning HOW in Chicago. Ideas on great design and a creative event.

After a busy week catching up at work, the long holiday weekend gave me the chance to slow down and reflect on the amazing experience I had at the HOW Design Conference in Chicago. Since this was my first design conference, as well as my first trip to Chicago, I had no idea what to expect. It was really an incredible thing to see such a diverse group of people from our industry gathered at this cool event in a city like Chicago. There were creatives of all ages and experience levels who shared a common goal — to learn something new and get inspired.

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Photoshop World Conference & Expo logo

Double Vision: Exploring the Unbelievable Awesomeness of Photoshop World

My first time at a Photoshop World conference was this year in Orlando. What might seem like a dull event to someone with no interest in Photoshop was, to me, a mind bomb of new techniques, software and gear. So if you like photography, graphic software, digital animation and web development, then perhaps you’ll gain something from this story.

Photoshop World is exactly what that name implies. It’’s a gathering of people who are involved in the imaging industry, be they hobbyists or professionals, who use premiere lines of imaging software, hardware and tools to create their respective projects and/or earn their livelihoods.

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Digital Photo Experience workshop

From a Tweet to Miami Beach

As a creative director at MLT Creative in Atlanta, I’ve been involved in art directing many photo shoots for clients over the years. Photography is also my hobby and something at which I strive to become more proficient. With that in mind, here’s a story about how the power of Twitter sent me all the way to Miami Beach recently.

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Designer drawing website development wireframe

5 Simple Rules for an Effective B2B Web Site

Offer dynamic content. Don’t just create a site and expect it to be relevant forever. Constantly changing content gives visitors reasons to return time and time again.

Be organized. Visitors looking for something specific need to find it quickly or they will look elsewhere—like a competitor’s site. Read more