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BtoB Magazine

From BtoB Magazine: 5 ways to keep your e-mail list clean

By Karen J. Bannan
Story posted: October 29, 2009 – 11:58 am EDT

Marketers generally are pretty good about removing bad e-mail addresses-unsubscribes and addresses that bounce-from their lists. But what about people who haven’t opened a message in, say, more than six months? While it’s tempting to just let them be, it’s not a good strategy, said Luke Bone, media director for interactive agency Tocquigny.

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