How To Keep Your CRM From Growing Into A Mysterious Jungle Wilderness
If your organization has been around for more than a year and you haven’t started to clean out your contact database you’re way behind.
If you don’t go through your CRM to organize and clean, it will soon turn into a wild jungle full of mysterious mystical information that is no use to you or your company.
People’s relationship with your company is always shifting. Here are some common reasons that CRM hygiene is important: