What I Learned In One Year Of Social Media Marketing

What I Learned In A Year of B2B Social Media Marketing

In this post I will be sharing the things I learned from my first year of social media marketing.

I was a junior in college majoring in Communications and Religion. If I wanted a job when I graduated I needed to get an internship and get one fast. After making frantic calls to friends and family I was lucky enough to land an internship with Atlanta b2b marketing company MLT Creative.

On May 12th, 2014 I started my internship as the company’s social media manager. I didn’t know diddly squat about using social media for business. I felt like I was in a canoe in the middle of a choppy ocean trying to figure out where shore was. Luckily under the patient guidance of the MLT staff, and some of Hubspot’s certification courses I learned the basics quickly and managed not to embarrass the company too bad. I steadily stumbled along trying not to fail, and unsure of what failure and success looked like. Gradually I went from a mere social media marketing ignoramus to a… less of a social media marketing ignoramus. The world of b2b social media marketing is ambiguous and full of foggy ROI.

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Inbound Marketing Day Atlanta

Inbound Marketing Day Atlanta: Twitter Takeaways

If you didn’t already know, Inbound Marketing Day came to Atlanta March 5th. This event was one of 60 events happenning all over the world during Inbound Marketing Week. The event was a huge success, and according to Ingenium Marketing, the largest full day inbound marketing conference in the world (see the random tweets section).

Attendees got to enjoy keynote presentations from inbound influencers Mark Schaefer, Ted Wright, Ardath Albee, and Viveka Von Rosen, and David Donlan and took part in breakout groups led by top Atlanta marketing agencies.

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R.I.P. blog comments

Inbound Marketing Insights: Can The B2B Blog Comment Be Resurrected?

A few months ago I received a copy of Inbound Marketing by Hubspot Cofounders, Brian Halligan and Dharmesh Shah, and finally got around to reading it a few weeks ago.

Over the next couple of weeks, I will be sharing insights from the book for your reading pleasure. Last week I shared about the Grateful Dead and Niche Marketing.

This week’s insight from the book is on blog comments.

In their chapter on blogging, Dharmesh and Brian touch on the subject of blog comments somewhat, but it is not a main point. As a b2b inbound marketer, I have often wondered: “What is the value of a blog comment?” For the reader, the commenter, and the blogger.

This post is an attempt to answer that question. I will draw on material from Inbound Marketing and pair it with some of my own research

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Jerry Garcia says: Find Your Niche!

Inbound Marketing Insights: The Grateful Dead and Niche Marketing

I recently started reading Inbound Marketing by Hubspot Cofounders, Brian Halligan and Dharmesh Shah.

If you didn’t know, it’s an explanation of the theory and thought process behind their company.

Over the next couple of weeks, I will be sharing insights, from the book for your reading pleasure.

The first insight from the book involves the Grateful Dead.

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How Effective is Inbound Marketing? infographic

How Effective is Inbound Marketing? [Infographic]

As an MLT Creative employee, one thing always remains front and center in everything I do: inbound marketing. You see, we wholeheartedly believe that clients that are willing to employ an inbound marketing strategy can make the most out of their marketing efforts while converting more website visitors into leads, and even brand advocates!

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The Definition of inbound marketing

B2B Marketing: Do You Need an Inbound Strategy?

When pitching new business, we sometimes come across prospects that need to be convinced, not just about hiring us, but about inbound marketing in general. We call this the “If it ain’t broke, don’t fix it” client.

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Inbound 2014 logo

B2B Marketing: Let Inbound Experts Be Your Muse

Well, in case you hadn’t heard, more than 10,000 inbound marketing fans attended the Inbound 2014 conference in Boston this week. I was curious to learn what attendees thought about this year’s event, and I came across a post by Thomas Oppong that included a list of 50 Inspirational Quotes from Inbound Marketing Experts. There’s a lot of good advice here that you can use to improve your B2B marketing strategy, so I thought I’d share the list* with you.

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happy face with pharrel hat

What Can A 75 Year Study on Happiness Tell Us About B2B Marketing?

In the 2012 book Triumphs of Experience, George Vaillant reveals the findings of the longest running study on human development in history. It was a 75-year Harvard study on what it takes for a man to live a happy life. The findings don’t just offer butterflies to the stomach, but real life insight. Incidentally, the study also happens to reincorce why inbound marketing is so important in b2b marketing.

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Two people wanting privacy

B2B Marketing: Are You Still Speaking To Us?

The recent story in Wall Street Journal about the Facebook kerfuffle was just one more voice in the crowd. We’re all just lab rats. Likely illegal. People are shocked. Why? Didn’t anyone hear about that little blip on the radar about the National Security Agency?

As a marketer, I find this uproar extremely interesting on several levels. First, I’m amused that people seem to feel so violated. If you’re online, big brother is watching. We know all about you, your friends, your family. Your digital footprint is everywhere.

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Inbound marketing certified

Inbound Marketing Certification, Is It Worth Your Time?

If you are familiar with the words inbound marketing, you probably also know the name HubSpot. HubSpot has set itself apart as an authority by creating an impressive amount of free, online, no strings attached (they would insist) educational marketing resources. Some of these resources include videos that they have organized into a series of Marketing Certification courses. There are five courses in all. Their inbound certification is by far the most popular course. In this blog I’ll explore if this course is beneficial for the modern marketer.

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