What I Learned In A Year of B2B Social Media Marketing
In this post I will be sharing the things I learned from my first year of social media marketing.
I was a junior in college majoring in Communications and Religion. If I wanted a job when I graduated I needed to get an internship and get one fast. After making frantic calls to friends and family I was lucky enough to land an internship with Atlanta b2b marketing company MLT Creative.
On May 12th, 2014 I started my internship as the company’s social media manager. I didn’t know diddly squat about using social media for business. I felt like I was in a canoe in the middle of a choppy ocean trying to figure out where shore was. Luckily under the patient guidance of the MLT staff, and some of Hubspot’s certification courses I learned the basics quickly and managed not to embarrass the company too bad. I steadily stumbled along trying not to fail, and unsure of what failure and success looked like. Gradually I went from a mere social media marketing ignoramus to a… less of a social media marketing ignoramus. The world of b2b social media marketing is ambiguous and full of foggy ROI.