link building pattern

Rethink Link Building for Best B2B Marketing

Every year something in SEO dies and several new things are born. The biggest change we’ve seen in years is the way links are built and calculated by Google.

It’s no longer as effective to just get links back to your site. You can blame Panda, Penguin, Hummingbird and the rest of the farm for the animal that is SEO.

For years we’ve emailed webmasters of relevant sites and asked for links. We’ve submitted sites to directories, niche search engines, connected social networks together, and just about everything under the sun.
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5 good reasons from vintage newscaster

5 Good Reasons To Go Inbound for B2B Marketing

I see messages similar to this all the time on the internet for everything from weight loss to getting rich quick, and in some ways, the inbound marketing methodology CAN seem a little “too good to be true.” It can seem easy to blame for the phone not ringing and sagging sales. To be honest, it is a powerful way to inject life into your sales pipeline, but it is far from easy or a “quick” win for any B2B marketer. If you’re willing to be diligent and stay the course, these 5 good things will happen using sound inbound techniques.
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testimonials for b2b inbound marketing success

Think About Testimonials For B2B Inbound Marketing Success

Testimonials are a tried-and-true method to help assure potential customers that you are the solution of their dreams. From the cigarette ads of the past with doctors promoting smoking to today, where every celebrity has their own personal fragrance line, endorsements and testimonials just always seem to work.

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four b2b buying types

Are You Addressing the Four Buying Types in your B2B Inbound Marketing?

Personas are a discipline and tool we use and create for our clients. They help define your audience and give you the “backstory” to help keep your content marketing on track. While attending a business conference, I heard a presentation from Ken Banks and Robyn Winters regarding their BrainBranding system. I think these are also a good set of additional guidelines, along with personas, to help build your messaging around, especially in presentations. Different people need different things to reach a decision, even within the same persona.

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a baby that's happy about inbound marketing

The Missing Metric for B2B Inbound Marketing Success

B2B Inbound Marketing optimization requires constant content creation and careful analysis of data so you know where to make ongoing improvements. To keep up with it all can be exhausting.

There’s a very important measurement of success you won’t see mentioned in the hundreds of “Top Five Tips” or “Top Ten Rules” articles about Inbound Marketing. But it’s so easy, you can do it in your sleep.

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social media profiles

Building a Social Media Team Can Enhance Your B2B Inbound Marketing

Allowing everyone on your team to play a part in your social media strategy will enhance your outreach and attract more visitors.

Staying up-to-date with every change in the social media universe can be a daunting task. Many companies assign one person or a small team to handle everything, and that strategy works well with the right people. But what happens if those people leave? Having them tweet, blog and post behind just your logo is one option, but that really defeats the true purpose of a social media strategy – sharing your personality and being human. Of course, if they participate as themselves and leave, a lot of that equity and their followers could leave with them. Is there an answer?

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content marketing, social media marketing and inbound marketing

Social Media Marketing and B2B Content Marketing: What’s the Difference?

Being a content marketing specialist at a B2B inbound marketing agency makes for great conversation when meeting new people. I’ve become used to explaining what my role is and what B2B content marketing is all about. However, I’ve discovered that it’s easy for people to immediately link content marketing to social media marketing. I can’t count the number of times people have asked me, “So you just sit on Twitter all day?” Two of these people are usually my parents, because they’re old and regularly forget what I do for a living. God bless them.

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email marketing maze

5 Steps That Lead to Relevant Emails and Better B2B Inbound Marketing

Social media and content marketing often get the press, but with these 5 steps, your email marketing will be a relevant message that drives relationships.

Many of our customers dismiss email marketing because it has been done or is dead. That can be true, if you’re just delivering a sales message with little relevance. Just be aware that 62% of adult US internet users read and send emails daily, and over half of them check it first thing every morning.

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be smart in b2b marketing

Be SMART When Building B2B Inbound Marketing Campaigns

Building an inbound marketing campaign can often seem daunting and can easily fall apart if it doesn’t have a specific structure and clear direction. Setting and reaching your goals in inbound campaigns will go smoothly, if you follow these five simple steps.

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b2b inbound marketing fantasy team

B2B Marketing is a Sport. And Inbound Methodology Changes the Game.

This is the most exciting time ever to be in B2B marketing but also the most challenging. Your marketing must deliver measurable results. More traffic, more leads. More sales. And no matter how much marketing experience you have, there’s always more to learn.

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