B2B marketing is rife with buzzwords that are easily misunderstood and misapplied.
A metaphor: If the b2b marketing industry is a planet, then a b2b marketer can either be a field or a volcano. Sadly the planet is covered in huge, spewing volcanoes that boil up out of the deepest recesses of the planet and then spray their molten hot buzzword jargon lava all over the place. Needless to say, life on this planet is not for the faint of heart. If an alien, unfamiliar with the b2b landscape dares to venture too close to a volcano, they are in danger of being scalded by the lava and retreating to find a safer place to land.
The moral of the story: Don’t be a volcano; be a safe field for aliens to land in.
For the greater good of the b2b planet, I have decided to provide some clarity for any who need it. I have made a list of b2b marketing and sales terms for beginners to learn and (hopefully) veterans to reference. Here we go…
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