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Win Win Repeat

B2B Word on the Street: Repetition

This Week’s B2B Word on the Street is: REPETITION

There are different schools of thought on just how many times something needs to be repeated for it to sink in. Just ask my wife. But in advertising and marketing,– especially B2B marketing,– it pays to repeat yourself.

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Positioning: The Battle for Your Mind book cover

B2B Word on the Street: Positioning

This Week’s B2B Word on the Street is: POSITIONING

As an Atlanta-based B2B agency, MLT Creative happens to be located in the same city as Al Ries, co-author of the famous book Positioning: The Battle for Your Mind. Upon reading it, I decided  to use our geographical proximity to put myself in “position” to meet him.

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Act Now

B2B Word on the Street: Actionable

This Week’s B2B Word on the Street is: ACTIONABLE

How often do you hear or say the words “actionable” and “information” in the same sentence? If you’’re business is anything like mine, a B2B marketing agency, in most meetings you are either pitching, discussing, debating or listening to ideas and information being exchanged. And hopefully each meeting ends with the next steps clearly identified and agreed to by all in attendance.

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Word on the Street

B2B Word on the Street: Can’t Wait to Win

This Weeks B2B Word on the Street is: CAN’T WAIT TO WIN

Many years ago, when at the peak of his fame, Joe Namath wrote a book with a great title: I Can’t Wait Until Tomorrow, Cause I Get Better Looking Every Day. Well, his star has long since faded, but his legendary prediction of a SuperBowl win, as well as that funny book title, live on.

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Word on the Street

B2B Word on the Street: Social Media Marketing

This Week’s B2B Word on the Street is: SOCIAL MEDIA MARKETING

Twitter. The name sounds funny, but it’s a serious subject at my B2B marketing agency these days. Add LinkedIn and Facebook to the mix, among others, and join in a conversation that should now be a hot topic within your marketing and sales departments as well — if it isn’t already.

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Word on the Street

B2B Word on the Street: Self-promotion

This Week’s B2B Word on the Street is: SELF-PROMOTION

Shameless self-promotion. Why the hell not? I’’ll just come right out and make the claim now: MLT Creative is the best B2B marketing agency in Atlanta, and getting better all the time.

It has never been my nature to be boastful. On a personal level, no one likes hanging around someone who is constantly bragging about themselves. But in business, especially this business, the rules are: there are no rules when it comes to beating our own drum. No longer does our agency rest on our reputation or referrals. No longer can we.

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Word on the Street

B2B Word on the Street: ROMI

This Week’s B2B Word on the Street is: ROMI (Return On Marketing Investment)

Who wouldn’’t continue to invest in a stock that consistently provided a positive payback? Every sales presentation a financial advisor has ever given me that was related to an investment opportunity included a good deal of data to consider. Historical performance, projected returns over time and comparables all helped provide some “proof” along with the promises. Not every choice has been a winner, I’’m sorry to say, but at least I didn’’t go in with blinders on.

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King with Pawns

B2B Word on the Street: Strategy

This Week’s B2B Word on the Street is: STRATEGY

I have long considered myself an accomplished marketing strategist, but several years ago I worked on a project that taught me I still had a lot to learn. As a board member of Genesis Shelter, a local non-profit organization, I had the good fortune to be “volunteered” to the strategic planning committee. One of my fellow board members was a top executive with UPS, and he was able to recruit several of their strategists to our committee. It was a pleasure to watch them in action, and we learned from each other in the process.

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