BtoB Magazines NetMarketing Breakfast in Atlanta

Brilliant Marketers at BtoB Magazine’s NetMarketing Breakfast

BtoB Magazine’s NetMarketing Breakfast in Atlanta

For the tenth year, BtoB Magazine hosted the NetMarketing Breakfast, this time, at Atlanta’’s Four Seasons hotel. The annual major market tour, which presents panels of B2B marketing executives from regional corporations, never disappoints with digital marketing case studies. Moderated by the affable bureau chief, Christopher Hosford, the panel included four senior marketing executives from enterprise organizations. Here are some bite-size takeaways from the breakfast:

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Inbound Marketing Summit logo

40 Bite-sized Insights from the 2010 Inbound Marketing Summit

You can’t help but be impressed by the “new marketing” thought leaders in the Boston area, our hosts for last week’s annual Inbound Marketing Summit (IMS). Their capacity for pushing new ideas is matched only by their spirit for sharing. For me, it was a rare chance to interact with industry rock stars like David Meerman Scott and Chris Brogan, and other smart folks like Gail Goodman, John Jantsch and Robbie Vorhaus.

I returned to my B2B marketing agency with some great ideas and a forward perspective—as well as a few notes reflective of the diverse IMS sessions.

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Online Marketing Summit Tour

The B2B Marketing Top 40 Takeaways from the Online Marketing Summit

The OMS 2010 23-City Tour stopped in Atlanta last week at the beautiful Hotel Palomar. The tour had already visited cities across the U.S. and Canada, and includes 400 expert speakers, exclusive OMI training workshops and countless peer networking opportunities.

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Storyville idea napkin

When B2B Marketing is P2P, it Can Change the World

A couple of months ago, I was interrupted at work by a phone call from Ryan Gamble, co-president of the Seattle-based Storyville Coffee Company; he may not have known it at the time, but he had no more than 60 seconds to keep my attention before I would politely – but hurriedly – hang-up.

He didn’t have me at hello, but when he said that he’d just been to the MLT Creative website, he at least bought himself another few seconds.

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Martine Hunter & Chris Brogan at BMA Engage 2010 conference in Chicago

Brogan to B2B Marketers: “I See You” at BMA Engage 2010

The last day of the BMA Engage 2010 conference in Chicago last week began on a high note, with Chris Brogan delivering a rousing keynote. His easy glibness, dry wit and a delightful proclivity for tangents delivered valuable insights into B2B and the social media world. He was hilarious, creative and unpretentious, genuinely thrilled and honored to be presenting to more than 600 B2B marketers.

The energy of the conference led Brogan to scrap his proposed presentation and put in an all-nighter to draft a new one specifically for the BMA Engage audience. With just a Sharpie, a digital camera and a copy of Trust Agents, he delivered an innovative, one-of-a-kind presentation. He even gave the scribbled book away as a gift.

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Engage 2010 - The 2010 Annual BMA Conference

Engage at the 2010 National BMA Conference

Get ready to engage!

The 2010 National BMA Conference, titled “Engage,” is now open for early-bird registration.

After last year’s successful “UNlearn” conference, which drew 450 business marketers, this year’s “Engage” conference is expected to draw 700+ and again sell out early.

To be held in a fabulous new state-of-the-art conference facility at Chicago’s Swissotel, the conference will run from mid-day Wednesday, June 2, through mid-day, June 4, for 48 straight hours of jam-packed learning and networking.

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Presidents Day badge

Presidents Day and B-to-B Marketing

Presidents Day will always have a special place in my heart.

Scratch that – way too cheesy for an opening. Let me start over.

Presidents Day will always remind me of one of the more interesting campaign kickoffs I’ve ever had the privilege of managing.

After months of planning, MLT Creative launched the MAFS (Manheim Financial Services) MAKE MONEY WORK MORE FOR YOU campaign (a.k.a. “the Presidents campaign”) on Presidents Day, 2007.

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BMA Atlanta icon

Build B2B Marketing Skills with the BMA

For business professionals who market from one business to another, no organization has more skill-building programs, events, and networking opportunities than the Business Marketing Association (BMA). Members regularly leave a meeting with actionable ideas and several new contacts in the B2B marketing field. These regular encounters enhance and broaden the knowledge, skills, and abilities of the B2B marketing professional.

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