Local SEO. It’s not new, but it doesn’t get much air time in the b2b community. The most obvious beneficiary of local SEO is the mom and pop/brick and mortar store looking to finally glean some business off the interwebs. But, these aren’t the only businesses that need to be optimizing their websites to show up in local search results. In this post I’ll outline some ways that local SEO can benefit a b2b business, and give you some ways to optimize your b2b site for local search.
Building a steady stream of traffic to your website from search engines takes time and hard work. To be successful you have to consistently create compelling and well optimized content. But even if you achieve this, it’s no guarantee of success – negative SEO, while perhaps not common, is a threat to every website out there. This post will explain what negative SEO looks like, why you should care and what you can do to fight it.
Making sure your website is optimized will help you attract more visitors and help those visitors to have a better experience on your website. This post will show you some easy wins in your battle for an optimized website.
In May of 2015 Google rebranded “Google Webmaster Tools” as “Google Search Console.” Google Search Console is an integral and free tool for optimizing any website for search engines. This post will show you 4 ways that you can use Google Search Console to make your website more optimized. Do you need help setting up Google Search Console? Check out this post from Moz.
Keyword research is no longer the king of the SEO world. Creating loads of worthless content with your b2b company’s top keywords stuffed into it will now hurt you way more than it could ever help you. But this doesn’t mean keyword research and optimization is useless, it has just changed.
In this article I’d like to explain how Google Trends can help you understand what keywords and topics you need to be focusing your content on.
B2B marketers today are running a lot of different programs in order to get insights on their website: Google Analytics, Google Adwords, Google Search Console (Webmaster Tools) and probably many more. In order for these programs to run, your IT person/people had to put code (that icky thing that us marketers know so little about), on each page of your website. The code that is placed on a website for a program to run is called a “tag.”
Everyday search engines are getting more advanced and SEO more complex. You need more than the right tools to be good at SEO, but without the right tools success is impossible. With this in mind, I’ve endeavored to give you a description of the most used and most useful SEO tools so that you can figure out what tools you need in your shed.
There are two kinds of b2b marketers in the world: ones that know something about SEO and ones that think they know something about SEO.
As someone that is attempting to move from the second group to the first, I’d like to give you some insights into what it is, give you some guidance on how to do it and explain why it actually makes the world a better place.
Clothing stores, like b2b marketing content, fall somewhere between two extremes: compelling and optimized.
Why some metrics may not be as crucial to tracking your content's performance as you've been led to believe. mltcreative.co/2wyU3Dx
How to choose which marketing conferences to attend best suited for your team members' positions and skill levels. mltcreative.co/2w7i7Zz
An insightful list of various content marketing trends that may be on the rise in 2018. mltcreative.co/2ypJP5z
Useful advice on becoming more confident in front of the camera for those interested in creating more video content. mltcreative.co/2h1JuOz
The benefits of project collaboration and essential advice on how to make the most out of that collaboration. mltcreative.co/2h2ljQc
How the WWE has successfully implemented their marketing techniques through creating headlines that lead to shares. mltcreative.co/2h2O7HY
How having a strategy and consistent management of your social media profiles and pages can increase your SEO rank. inhttp://bit.ly/2vdAfmU
The benefits of starting a company facebook group and how doing so can effectively extend your audience reach. mltcreative.co/2fbOumk
An interesting infographic that details the different qualities that successful company logos have in common. mltcreative.co/2u7CJEt