Local SEO. It’s not new, but it doesn’t get much air time in the b2b community. The most obvious beneficiary of local SEO is the mom and pop/brick and mortar store looking to finally glean some business off the interwebs. But, these aren’t the only businesses that need to be optimizing their websites to show up in local search results. In this post I’ll outline some ways that local SEO can benefit a b2b business, and give you some ways to optimize your b2b site for local search.
Building a steady stream of traffic to your website from search engines takes time and hard work. To be successful you have to consistently create compelling and well optimized content. But even if you achieve this, it’s no guarantee of success – negative SEO, while perhaps not common, is a threat to every website out there. This post will explain what negative SEO looks like, why you should care and what you can do to fight it.
Making sure your website is optimized will help you attract more visitors and help those visitors to have a better experience on your website. This post will show you some easy wins in your battle for an optimized website.
In May of 2015 Google rebranded “Google Webmaster Tools” as “Google Search Console.” Google Search Console is an integral and free tool for optimizing any website for search engines. This post will show you 4 ways that you can use Google Search Console to make your website more optimized. Do you need help setting up Google Search Console? Check out this post from Moz.
Keyword research is no longer the king of the SEO world. Creating loads of worthless content with your b2b company’s top keywords stuffed into it will now hurt you way more than it could ever help you. But this doesn’t mean keyword research and optimization is useless, it has just changed.
In this article I’d like to explain how Google Trends can help you understand what keywords and topics you need to be focusing your content on.
B2B marketers today are running a lot of different programs in order to get insights on their website: Google Analytics, Google Adwords, Google Search Console (Webmaster Tools) and probably many more. In order for these programs to run, your IT person/people had to put code (that icky thing that us marketers know so little about), on each page of your website. The code that is placed on a website for a program to run is called a “tag.”
Everyday search engines are getting more advanced and SEO more complex. You need more than the right tools to be good at SEO, but without the right tools success is impossible. With this in mind, I’ve endeavored to give you a description of the most used and most useful SEO tools so that you can figure out what tools you need in your shed.
There are two kinds of b2b marketers in the world: ones that know something about SEO and ones that think they know something about SEO.
As someone that is attempting to move from the second group to the first, I’d like to give you some insights into what it is, give you some guidance on how to do it and explain why it actually makes the world a better place.
Clothing stores, like b2b marketing content, fall somewhere between two extremes: compelling and optimized.
Why and how the new Twitter rules affect social media managers who use the platform to post their business's content. mltcreative.co/2Hrz89K
Tactics that may help in changing leadership culture so that content can incorporate a more human voice. mltcreative.co/2HsnETr
Some methods you can use to personalize your content marketing without distracting your audience. mltcreative.co/2HrcxKM
A guide for those who are new to Facebook ads or may need some improvement running existing ones. mltcreative.co/2Hu7IQP
SEO trends that are reshaping the keyword research concept. mltcreative.co/2H3h7ex
Interesting tips for making your brand or business's image more appealing by following the marketing techniques used by many beauty brands. mltcreative.co/2qBmECX
A list of the metrics that will tell you how your audience engages with your videos, what video topics are most popular with your audience, and how videos affect your website’s performance. mltcreative.co/2qBHXUS
Excellent examples of how to write an effective cover letter for internships. mltcreative.co/2qn9NnE
Why predictive advertising is changing advertising as a whole and how it can be used to your advantage. mltcreative.co/2GQfGjv
A few Twitter analytics tools that can assist with your Twitter ad performance and build more accurately targeted campaigns. mltcreative.co/2IJpnAU