With a seeming infinite amount of content on the Internet, how do you as a marketer make sure that the right people find your content? If you said keywords give yourself a pat on the back.
Putting the right keywords in the right places can transform untouched content into viral, high traffic content. This all sounds great, but every other b2b marketer already knows this, and is probably going to be using the same keywords that your thinking of to attract people to their content. This is why keyword research is important. Keyword research allows you to get just the right keywords that people are searching for in Google, but that aren’t too competitive.