brainstorming b2b marketing keywords

Keyword Research: The Definitive Guide

With a seeming infinite amount of content on the Internet, how do you as a marketer make sure that the right people find your content? If you said keywords give yourself a pat on the back.

Putting the right keywords in the right places can transform untouched content into viral, high traffic content. This all sounds great, but every other b2b marketer already knows this, and is probably going to be using the same keywords that your thinking of to attract people to their content. This is why keyword research is important. Keyword research allows you to get just the right keywords that people are searching for in Google, but that aren’t too competitive.

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b2b marketing and SEO: love and hate

B2B Marketing and SEO: Hate, Love and Death

When I first started writing, there was no such thing as search engine optimization. That might be because there were no search engines. As a matter of fact, there was no Internet, not like the one we use today, anyway. Those of us of a certain age remember a time when B2B marketers used copywriters to create effective advertising for print, radio and television. You just had to be clever and write good copy. Simple.

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link building pattern

Rethink Link Building for Best B2B Marketing

Every year something in SEO dies and several new things are born. The biggest change we’ve seen in years is the way links are built and calculated by Google.

It’s no longer as effective to just get links back to your site. You can blame Panda, Penguin, Hummingbird and the rest of the farm for the animal that is SEO.

For years we’ve emailed webmasters of relevant sites and asked for links. We’ve submitted sites to directories, niche search engines, connected social networks together, and just about everything under the sun.
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SEO FYI bigger

SEO FYI: 5 B2B SEO Mistakes to Avoid

If you’re a B2B marketer and want to improve your website traffic, inbound marketing should be a required component of your marketing plan and budget in the upcoming year. As the costs of paid search continue to rise, now is the time to strategically improve your organic search results with search engine optimization (SEO). Avoid these common mistakes that could cripple your SEO initiative from the start.

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google under a magnifying glass

Smart and Focused B2B Search

Tired of getting 400 million search results researching the search engines? Wearied by the non-expert garbage content showing up on page one?  Perplexed why Google can’’t read your mind? Using combinations of Operators and Google Special Syntaxes can help you locate the credible sources and better focus your B2B marketing search experience.

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A photographer optimizing a camera for search.

The 5 Steps To Optimize Images For Search

Images are a great way to capture people’s attention enough to dive into a sea of words they would have otherwise just passed right by. But images aren’t just attention grabbers, they can also help you rank in SERPs. In this blog, I’ll show you what you need to do to optimize your images for search and viewers alike.

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Yield to Inbound Traffic sign

B2B Marketers: Yield to Inbound Traffic

Just like sitting at a stop sign at the mall, watching all the inbound traffic flow in, B2B marketers can yield to traffic using inbound marketing tactics. Try some of these methods to drive repeat traffic to your B2B website:

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B2B Inbound State of Mind

The State of the ‘Inbound State of Mind’

The dawn of a new year often brings a review of the one gone by. We have addresses to assess the state of the union, the state of the state, the state of the city and so on. The B2B marketing industry is no different. Organizations evaluate and reflect upon the results of last year’s plans, while strategizing and forecasting for next year. In 2010, the staff of MLT Creative completely immersed ourselves in inbound marketing, embodying what we came to call “the inbound state of mind.” We even created a video that creatively and lyrically symbolizes our journey:

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crystal ball

What’s the Next Big Idea in B2B?

It’’s a question you may often think about,– I sure do.

As I was pondering this topic the other day, it occurred to me to Google “b2b predictions” to see what others may have said on the subject. There were many articles from this time last year full of insightful predictions for 2010, and a few recent ones for 2011. I recognized a few of the authors as people I’’ve met and become familiar with via Twitter.

Then I had another idea. Why not pose this question on Twitter to the B2B marketing experts I trust?

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SEO FYI: Google Instant Preview-B2B SEO & Design are Friends Again

Google has just launched Instant Previews which provides visual snapshots of search results. It even highlights the most relevant sections, making finding the right page as quick and easy as flipping through a tabbed magazine. All you have to do is click once on the magnifying glass next to the title of any search result and a visual overview of the page will appear on the right. From there, hover your cursor over any other result to see a preview.

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