With inbound marketing, instead of having a single basketball player toss in the ball, it’s like the whole arena is making inbound passes to your website. You’ve drawn the whole crowd into your game. Perhaps that’s one crazy basketball game, but with your website, it’s one score after another; visits become leads, and leads become sales. By maintaining content that is remarkable, relevant, and consistently updated, you can increase your site’s inbound links, and everyone wins!
An inbound link, a key factor in off-page SEO, is a link on another web page that points to your page. Search engines place emphasis on the authority of a web page to determine search rankings. Authority is calculated by the number of inbound links to your web page, coupled with the authority of those pages linking to you. The following methods will help create exposure and interest in your site, and compel others to add your link to their sites.