Inbound Marketing Bounce Pass: 5 Tips to Creating Inbound Links

September 16, 2010/by Martine Hunter

With inbound marketing, instead of having a single basketball player toss in the ball, it’s like the whole arena is making inbound passes to your website. You’ve drawn the whole crowd into your game. Perhaps that’s one crazy basketball game, but with your website, it’s one score after another; visits become leads, and leads become sales. By maintaining content that is remarkable, relevant, and consistently updated, you can increase your site’s inbound links, and everyone wins!

An inbound link, a key factor in off-page SEO, is a link on another web page that points to your page. Search engines place emphasis on the authority of a web page to determine search rankings. Authority is calculated by the number of inbound links to your web page, coupled with the authority of those pages linking to you. The following methods will help create exposure and interest in your site, and compel others to add your link to their sites.

Making Sense in B2B Marketing Messaging

August 24, 2010/by Vann Morris

I’ve already spoken about the importance of the Theory of Reasoned Action (TRA) in B2B Marketing. Since people often make decisions based upon both personal and social attitudes, we will be most effective at encouraging a prospect to adopt our desired buying behavior if we can appeal to both. To do this, we simply must talk to people in the industry, and with this week’s blog I’d like to expand on that idea by talking about what methodology we can utilize once we have these people on the phone (or ideally, in a face-to-face).

The Inbound Marketing Bounce Pass: Ideas to Put in Play

January 15, 2010/by Martine Hunter

The first time I heard the term Inbound Marketing, my mind’s eye envisioned a scrappy NCAA point guard taking out the ball, then inbounding it to his teammate with a sneaky underhanded bounce pass. Now that I’m a student and practitioner of inbound marketing, I realize that my first impression was not too far off – figuratively, anyway.

The goal of inbound marketing is to position your website as your marketing hub, so that your prospects and customers find and connect with you through the many remarkable content options you’ve syndicated across the web. They “bounce” onto your website after seeing “open” links placed in a tweet by someone they follow, a LinkedIn group discussion, or the comment section of a trusted blogger.

SEO FYI: Google indexes text in Flash

January 7, 2010/by Martine Hunter

Google can now discover and index text content in SWF files of all kinds, including self-contained Flash websites and Flash gadgets such as buttons or menus. This includes all textual content visible to the user. Google supports common JavaScript techniques.

Testing various keywords and phrases with paid search can be beneficial to your SEO efforts

How paid and organic search relate

July 15, 2009/by Martine Hunter

From BtoB Magazine – Hands On Search (HOS)
Story posted: July 15, 2009 – 2:27 pm EDT

Chris Dawkins is founder and CEO of search engine optimization company Trace Media Marketing. Hands-On:
Search recently asked Dawkins about best practices in blending organic search with pay-per-click search campaigns.

Coordinate search engine crawl cycles with site

June 5, 2009/by Martine Hunter

From BtoB Magazine’s Interactive Marketing Guide – SEARCH

Bill Hunt, CEO, Global Strategies International

BtoB: Finding things on a company website is important, but often frustrating. What are the major pitfalls?

Bill Hunt: You would think that if a company is making an announcement about something, it would reference it on its website. But say the web page launched the same morning as the news release, without regard for search engine crawl cycles. If it’s waiting to be crawled, nobody’s going to find it, even on your website. Our experience shows that 40% to 70% of people who land on a multi-product homepage do an on-site search for what they’re looking for, even if the site has drop-down menus. That makes internal search critical.

Forbes study: SEO, PPC and e-mail influence conversion best practices

June 3, 2009/by Martine Hunter

By Christopher Hosford of BtoB Magazine

Story posted: June 2, 2009

New York

When it comes to garnering conversions, senior marketing executives view search engine optimization, pay-per-click (PPC), and e-mail tactics as the three most effective tools, according to a new study by Forbes Media.

Designer drawing website development wireframe

5 Simple Rules for an Effective B2B Web Site

April 23, 2009/by Martine Hunter

Offer dynamic content. Don’t just create a site and expect it to be relevant forever. Constantly changing content gives visitors reasons to return time and time again.

Be organized. Visitors looking for something specific need to find it quickly or they will look elsewherelike a competitor’s site. Read more

Driving Word-of-Mouth with Social Media Marketing

March 23, 2009/by Martine Hunter

Just a couple of years ago, b2b marketers could rely on key words and metatags for SEO, sprinkled with some pay-per-click campaigns to ensure a grand web presence and page-one search results. To get those kinds of results these days, marketers must venture into a new frontier: social media.