As an MLT Creative employee, one thing always remains front and center in everything I do: inbound marketing. You see, we wholeheartedly believe that clients that are willing to employ an inbound marketing strategy can make the most out of their marketing efforts while converting more website visitors into leads, and even brand advocates!
The CEO of a company I once worked for decided that the way to get more business was to distribute two press releases every week. I thought he was kidding. He wasn’t. I asked him, “What if there isn’t any news, then what?” His response? “Just gin something up.” I had to look away, quickly, so he didn’t notice me rolling my eyes.
Have you heard? Kim Kardashian created an app. It’s called Hollywood and, as of today, it’s been downloaded more than 250,000 times from iTunes® and over 420,000 from the Google Play™ store. That, I thought to myself, is probably a sign of the coming apocalypse. Either that, or there are just way too many apps out there.
The Apple® App Store is a huge business, with more than $10 billion in gross revenue in 2013, and developers have earned more than $20 billion. There are more than 1.2 billion apps available through Apple alone. It’s predicted that revenue from the Google Play store will overtake Apple’s by 2018. So, apparently, there’s no limit to the public’s thirst for new apps, and the market will continue to explode until the next best thing comes along.
When pitching new business, we sometimes come across prospects that need to be convinced, not just about hiring us, but about inbound marketing in general. We call this the “If it ain’t broke, don’t fix it” client.
Halloween is right around the corner. What does that mean for B2B marketers? …Opportunity.
Having a little fun with a holiday lets people know you have a sense of humor. Remember that you’re not just a company or a brand – you’re an actual human IRL. Crafting some branded, tongue-in-cheek content or images will show prospects you can be fun to do business with, which is particularly helpful if you’re in an industry that might be perceived as boring or a little too buttoned up. Nerd humor in B2B marketing can really engage. Click here for some ideas.
Here are a few ways to add a little magic to your B2B strategy this Halloween season:
Is the trend toward wearable technology the best thing that ever happened to marketers? Or could it end the conversation?
I recently wrote a blog post that questioned whether the public might gradually become more wary about when and where they are willing to share personal information with businesses. When people learn that information they share with one person is suddenly accessible to the government, marketers and even strangers, there just might come a tipping point. And I can’t help but wonder if that tipping point might just come as a result of wearable technology.
With a seeming infinite amount of content on the Internet, how do you as a marketer make sure that the right people find your content? If you said keywords give yourself a pat on the back.
Putting the right keywords in the right places can transform untouched content into viral, high traffic content. This all sounds great, but every other b2b marketer already knows this, and is probably going to be using the same keywords that your thinking of to attract people to their content. This is why keyword research is important. Keyword research allows you to get just the right keywords that people are searching for in Google, but that aren’t too competitive.
B2B marketers need to report their B2B marketing ROI, so below I have written three quick tips that you can use to demonstrate results. Our Atlanta-based agency is currently pursuing its HubSpot Partner Certification, and the below information is a result of one of the certification classes titled Driving ROI.
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I see messages similar to this all the time on the internet for everything from weight loss to getting rich quick, and in some ways, the inbound marketing methodology CAN seem a little “too good to be true.” It can seem easy to blame for the phone not ringing and sagging sales. To be honest, it is a powerful way to inject life into your sales pipeline, but it is far from easy or a “quick” win for any B2B marketer. If you’re willing to be diligent and stay the course, these 5 good things will happen using sound inbound techniques.
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New research from McKinsey & Company highlights an interesting gap between the messaging that B2B brands use and what their customers most want to hear from them.
