Social media management has risen to become a major focus area for marketers. Irrespective of the size of a company, it is important to have an active presence on various social media platforms. It is equally essential to know how to manage them efficiently and make the most of their benefits and features.
Social media is always changing. This post details some of the most important social media news and updates for the b2b space. Specifically, this post will look at Twitter, Facebook and Linkedin.
Social media is becoming less about the masses and more about personal relationships. The change can be seen in pretty much every social platform. This post covers the rise of what Mark Schaefer has dubbed “private media” and how it is changing social media.
On July 9th, Linkedin posted on their blog that there are now 1 million users publishing on Linkedin. That’s a lot of people.
These people have good reason to post to Linkedin, In a study by Econsultancy, Linkedin is responsible for 64% of referrals to corporate home pages. Facebook is 17% and Twitter 14%.
But to get results from Linkedin, you have to know how to publish the right way.
I would like to give you what you need to know to publish content to Linkedin in the most effective way possible.
Growing up as a kid, one of my favorite things to do was to think of the two biggest, baddest animals and ask my dad which one would win in a fight. It’s been a long time since I’ve entertained thoughts such as these, and I thought, instead of giving you a boring list of the twelve most influential marketers today (in my humble opinion), I would spice things up and indulge in some shameless tom foolery. Enjoy.
If I had a nickel for every time I read the phrase “big data” on the interwebs, I would be able to pay off all my college debt right now, and maybe even buy a candy bar. And for good reason: big data has transformed the marketing industry. According to a recent study by Duke University, brands will double their marketing data budgets over the next three years.
You know I love metaphors, so here’s a few to get your gears grinding.
As a marketer, data is (or should be):
- the fuel to your engine
- the ping to your pong
- The Maltese Falcon to your Han Solo
- the auto-tune to your T-Pain
Aka: a really important thing for your marketing.
In this post I will be sharing the things I learned from my first year of social media marketing.
I was a junior in college majoring in Communications and Religion. If I wanted a job when I graduated I needed to get an internship and get one fast. After making frantic calls to friends and family I was lucky enough to land an internship with Atlanta b2b marketing company MLT Creative.
On May 12th, 2014 I started my internship as the company’s social media manager. I didn’t know diddly squat about using social media for business. I felt like I was in a canoe in the middle of a choppy ocean trying to figure out where shore was. Luckily under the patient guidance of the MLT staff, and some of Hubspot’s certification courses I learned the basics quickly and managed not to embarrass the company too bad. I steadily stumbled along trying not to fail, and unsure of what failure and success looked like. Gradually I went from a mere social media marketing ignoramus to a… less of a social media marketing ignoramus. The world of b2b social media marketing is ambiguous and full of foggy ROI.
In this post I am going to look at how social media helps a sheriff’s office do their job more safely and efficiently.
Social media has been a b2b marketing bandwagon for a couple of years now. More b2b companies are active on social media than ever before. But with the rise in social media has come some realizations: social media isn’t a worthwhile investment for every business, in fact it’s hard to even measure how effective social media is. According to the 2014 Social Media Marketing Industry Report, only 37% of marketers agreed that they were able to measure their social media activities. With this in mind, social media can be a great tool to help certain businesses and organizations do their jobs better. See this blog on maximizing social media ROI.
Do you ever wish that you could get a comprehensive view of how b2b marketers are utilizing social media so that you can see what works and what doesn’t? If you’re anything like me then you definitely have! You may or may not know that Social Media Examiner and HubSpot have both come out with comprehensive reports on social media marketing.
How human attention has transformed over time in terms of what catches and holds that attention.mltcreative.co/2vXfE3K
An experiment to determine if there are benefits to un-gating certain content on a site. mltcreative.co/2uiYhuC
How content marketers should structure the stories told in their blogs and how to hold the audience's attention. mltcreative.co/2uixPkv
A list of the priciest Adwords keywords and explanations as to why each one may be expensive. mltcreative.co/2tx1o4R
Why "Scorched Earth Marketing" can often hinder remarkable content because of the emphasis it puts on competition. mltcreative.co/2tC4jED
A few challenges that social marketers may face in 2017 according to social marketers themselves. mltcreative.co/2uvIVou
Some of the most common marketing questions answered by companies currently thriving in the content marketing field. mltcreative.co/2tyyKLD
9 brands that successfully stray from traditional marketing and what can be learned from each of them. mltcreative.co/2urwaMa