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social media ROI

Find More Leads and Increase Your B2B Social Media Marketing ROI

So there are a lot of blogs, articles, and ebooks out there with tips for marketing. There’s so much of this content floating around on the internet that the marketing how to article many times has little more importance than your mom’s latest cat video. And like her cat video it probably won’t translate to your companies bottom line.

So what’s the deal with MLT’s new ebook? Can it really help you use your social media to attract leads? Does it really matter to your bottom line? Let’s see:

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Linkedin for b2b

B2B Marketing and LinkedIn: Quick Q&A

LinkedIn recently released their The Sophisticated Marketer’s Guide to LinkedIn, and it is full of stats and info related to how effective LinkedIn can be for marketing. In fact, it even features our very own Viveka von Rosen, whom we are collaborating with on our B2B LinkedIn Launchpad Training Series. Alright, so maybe I’m a little biased…but that being said, I wanted to share some of the key points I learned thus far:

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Linkedin to business

Let Your B2B Brand Dominate with Linkedin Showcase Pages

As a B2B Marketing Agency, MLT Creative knows the importance of engagement on social media platforms and in particular LinkedIn. We encourage all of our clients to use LinkedIn to make connections, grow their network, and even generate leads. Together, Viveka von Rosen and MLT Creative have developed a LinkedIn Launchpad Training Series to help you and your business become more productive and successful using LinkedIn. We have personally learned, listened and improved from Viveka’s advice, and we hope you will too.

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building social capital with Linkedin

LinkedIn & B2B Marketing: Building Your Social Capital

As a B2B Marketing Agency, we understand the importance of engaging with LinkedIn. We encourage all our clients to use LinkedIn to generate leads, build brand awareness, and convert leads into clients. But one thing that we don’t talk about as often–and which is equally important–is how LinkedIn can help you build your B2B social capital.

Social capital is an intangible resource that can lead to tangible resources. It bridges social ties in order to provide opportunities for people to access information, resources, etc.

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linkedin login page

Expert Advice About LinkedIn For Business And Your B2B Marketing

As a B2B Marketing Agency, MLT Creative knows the importance of engagement on social media platforms and in particular LinkedIn. We encourage all of our clients to use LinkedIn to make connections, grow their network, and even generate leads. Together, Viveka von Rosen and MLT Creative have developed a LinkedIn Learning Series to help you and your business become more productive and successful using LinkedIn. We have personally learned, listened and improved from Viveka’s advice, and we hope you will too.

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Facebook like or share button?

For B2B Social Media Marketing: Facebook “Like” or “Share” Button?

I noticed in reading my daily B2B marketing blogs, that some had a Facebook “Like” buttons for social sharing whereas others had Facebook “Share” buttons. Personally, I prefer the “Share” button because it allows me to comment on what I am sharing, but I wondered whether or not my preference was in fact a best practice. So I contacted our friends at HubSpot to find out what the best practice is. Here is what they told me:

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wallflower

Don’t Be a Wallflower, Engage in B2B Social Media Marketing

In B2B Social Media Marketing the power of engagement cannot be understated as a means of strengthening relationships and trust in your brand. Brand engagement is also a daunting task. The social media phenomenon can now significantly impact a business’ reputation, sales, and even survival.

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b2b social media robot

When B2B Social Media Marketing Isn’t Social Anymore

As is typical Sunday morning routine around my house, we tuned into CBS Sunday Morning. This particular Sunday contributor Luke Burbank presented his commentary on “How Smart Technology is Making us Dumb.” Luke proposes that “every week seems to bring some new gizmo or gadget aimed at making our lives easier and all this “convenience” is having some unintended consequences.”

Likewise social media outlets and the tools that help us optimize our efforts in B2B social media marketing are constantly updating. I am not sure who these “updates” are truly benefitting.

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social listenning

Social Listening in B2B Social Media Marketing

The key to a great relationship is communication, right? Communication involves listening, not just listening to be able to regurgitate verbatim what was said when questioned, but actually hearing and integrating. As B2B inbound marketers, we strive to build great relationships with our leads in order to turn them into customers and ultimately brand advocates, right? (See also Inbound Marketing Methodology)

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social media profiles

Building a Social Media Team Can Enhance Your B2B Inbound Marketing

Allowing everyone on your team to play a part in your social media strategy will enhance your outreach and attract more visitors.

Staying up-to-date with every change in the social media universe can be a daunting task. Many companies assign one person or a small team to handle everything, and that strategy works well with the right people. But what happens if those people leave? Having them tweet, blog and post behind just your logo is one option, but that really defeats the true purpose of a social media strategy – sharing your personality and being human. Of course, if they participate as themselves and leave, a lot of that equity and their followers could leave with them. Is there an answer?

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