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social monitoring basset hound on gold background

The Sharpest B2B Social Media Monitoring Tools in the Shed – Part 1

A few months back, I did a deep dive on the marketing automation process and looked at well-known vendors of the service. For my second blog series, I’’ll focus on the importance of social media monitoring tools.

A recent issue of BtoB Magazine contained an in-depth study on “The Impact of Social Media on Search.” Out of the 464 B2B marketers surveyed, 29 percent plan to boost their social media budgets this year, and 56 percent plan on providing additional resources for social media. Social media is taking off in the corporate world and, chances are, the companies that are putting more time, money and resources into it are using a social media monitoring tool to see their results.

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Social Media Minute

Social Media Minute: Big-A List of Twitter Slang and Definitions

Just when I started getting the hang of texting shortcuts and slang on my phone, I found myself having to decifer a similar string of shortened, twangled words to stay within Twitter’s 140-character limit. Here’s the list, so far. Please share your favorites.

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B2BTOTY Award

A B2B Marketing Idea Takes Flight On Twitter

I like to see a good idea keep getting better, and The B2B Twitterer of the Year Awards are a great example.

First of all, the award is not about Twitter alone; it’’s about how Twitter is being utilized by B2B professionals as a channel for sharing B-to-B marketing and communications ideas, research, case studies, forecasts, product and service insights, strategies, questions and answers, invitations, reminders, referrals and more; – and all in messages that are 140 characters or less in length.

The B2BTOTY Awards Program, now in it’s third year, is the brainchild of Joe Zuccaro, who says, “It’’s not just about how many followers someone has, or how often a person tweets in a given time; it’s about creating a community, and the value a B2B entity brings to it.”

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manifesto

Retweet, But Never Surrender: The B2B Marketing Manifesto

I’ve never met Doug Kessler in person, but I like the way he thinks and writes. As a creative director and co-founder of Velocity, a B2B marketing agency in the UK, he’s a kindred spirit and someone I proudly follow (and retweet).

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juggling time

Twitter in B2B: The Psychology Behind the Phenomenon

Last week, I talked about the ramifications that smart phones have had in B2B marketing, and how these devices are causing many people to develop continual partial attention due to their lessened mind share. Today, I’d like to elaborate on the topic of continual partial attention by looking at it from a different standpoint; specifically, I’d like to discuss how we can work within the confines of our target audience’s continual partial attention, by maintaining contact with them through Twitter.

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Twitter connecting the dots

Use Twitter to Connect the Dots and Produce B2B Marketing Results

Guest Post by Trey Pennington.

Social media continues to be a hot topic of discussion among marketers. While Facebook seems to get most of the press, Twitter gets its fair share, too. The discussion ranges from, “What do I do with Twitter?” to, “How much money can I make with Twitter?” Though we’re still in the site’s pioneering days for B2B marketers, it is safe to say that it can help you produce results.

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Facebook research

Facebook, Scientific Research & B2B Marketing

OK, so we all know by this point that we should be using Facebook in B2B marketing. Everyone has been writing on it and everyone has a reason why—but what can scientific research tell us about utilizing this dissemination channel? With this week’s blog, I’d like to add to the existing conversation by showing how social and behavioral science can further validate using Facebook in B2B marketing.

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Viveka von Rosen

The LinkedIn Company Profile: Is your B2B in the top 1%?

Guest Post by Viveka von Rosen, LinkedIn Expert

By now you might have heard that to get found on LinkedIn, you have to have a well optimized Personal Profile, which will, of course, also get you found on Google. But what about your company? Many business owners don’t even have a Company Profile on LinkedIn. And even if they do, their Company is not being found by their B2B clients. Why? For the simple reason that their company is not correctly named, nor is the description content optimized properly.

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#broganmemphis

Meeting IRL Makes Social Media More Meaningful

Nothing compares to good old fashioned face-to-face networking, but the days and weeks leading up to, and even after, a recent trip to Memphis, Tenn., reminded me that social media marketing,– regardless of whether it’s B-to-B or B-to-C,– is all about relationships.

Billy Mitchell and I traveled to Memphis a few weeks ago to join fellow marketers at a social media seminar led by best-selling author, blogger, and marketer, Chris Brogan. Chris is president of New Marketing Labs and a leading authority on all things social media – particularly how to make social media work for large and mid-sized companies.

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Social Media Minute

Social Media Minute: Twitter Tools Categorized

Since I jumped on the Twitter track about a year ago, I’ve discovered a growing number of tools for searching, finding followers, shortening links, monitoring, measuring and analyzing traffic. The list of active twitter tools and apps is growing daily and and has reached almost 3,000. It’s a chore keeping up with the best and most useful of them, so here’s what I’ve compiled so far.

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