A few months back, I did a deep dive on the marketing automation process and looked at well-known vendors of the service. For my second blog series, I’ll focus on the importance of social media monitoring tools.
A recent issue of BtoB Magazine contained an in-depth study on The Impact of Social Media on Search. Out of the 464 B2B marketers surveyed, 29 percent plan to boost their social media budgets this year, and 56 percent plan on providing additional resources for social media. Social media is taking off in the corporate world and, chances are, the companies that are putting more time, money and resources into it are using a social media monitoring tool to see their results.