Posts

B2B Twitterer of the Year 2009

A B2B Marketing Idea I Proudly Salute: The B2BTOTY Awards

I know a great idea when I see or hear one, and The B2B Twitterer of the Year Awards is a wonderful example.

Odds are you came across this article by way of a link through Twitter, LinkedIn or some other social medium (SM). If so, you are probably very aware of the ever-growing role that SM in general, and specifically Twitter, is now playing in many B2B marketing plans.

If you’re not big on Twitter (yet), and are reading this because you happened to be visiting the MLT Creative website, I encourage you to bear with me as I explain why I think the B2BTOTY Awards are brilliant, and why the winner will be someone I’ll gladly follow.

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Twitter sunset

Is Twitter’s Sun Setting or Rising for B-to-B Marketers?

In a recent article penned by CNBC’s Silicon Valley Bureau Chief, Jim Goldman, he posed the question, “Has Twitter’s Finest Hours (Seconds) Come and Gone?” As a B2B marketer, I believe the answer to this question is…maybe. But let’s look a little closer at the trend and take a minute to separate fact from fad.

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O Romi I knew you'd come through

O ROMI, wherefore art thou B2B Social Media ROMI?

Waiting for B2B Social Media Return on Marketing Investment

Investment parting is such sweet sorrow for B2B marketing managers seeking quick returns on social media marketing investment. But as a certain 16th century playwright once said, “Wisely and slow, they stumble that run fast.”

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Word on the Street

B2B Marketing Word on the Street: We Count on Me.

This Week’s B2B Word on the Street is: WE COUNT ON ME.

As a B2B marketing agency, we help our clients sell their products and services to other businesses. But we also help them communicate internally to encourage, inform, educate, and sometimes entertain their employees.

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Social Media Minute

Social Media Minute: How to monitor your B2B’s online presence

Who’s talking about you?
How to monitor your B2B company’s online presence

It is extremely important to stay abreast of web chatter by monitoring the online presence of your B2B business. Staying aware of discussions about your company or industry, and being there for timely responses, is essential. And with a simple daily routine, reviewing a few sites won’’t have to be a bother.

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Groundswell book cover

B2B Book Buzz: Groundswell – Winning in a world transformed by social technologies

Seismic.

When I think of the word “groundswell,” I recollect political pundits debating over the latest surge in policy opinions. I can hear the evening news talking heads: “With a groundswell of public support, congressional leaders today…”

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Word on the Street

B2B Word on the Street: Can’t Wait to Win

This Weeks B2B Word on the Street is: CAN’T WAIT TO WIN

Many years ago, when at the peak of his fame, Joe Namath wrote a book with a great title: I Can’t Wait Until Tomorrow, Cause I Get Better Looking Every Day. Well, his star has long since faded, but his legendary prediction of a SuperBowl win, as well as that funny book title, live on.

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Social Media for B2B Battle

B2B Social Media Marketing: Fad or Frontier?

Pugulistic pundit point/counterpoint.

Foretelling the future of social media marketing in the business-to-business arena has prompted a pugulistic pundit point/counterpoint.

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Computerworld

Hey, stranger: Social media meets B2B

Another perspective of the Social Media/B2B potential

From Computer World Blogs
Mark Everette Hall

There’s a new website dedicated to introducing B2B marketers to the joys of social media, and it’s called, in a no-nonsense B2B style, Social Media B2B. I’m certain some companies can strengthen their ties with business partners by judiciously applying social networking tools to their marketing efforts. But for most firms, I’m betting it’s a waste of time and money.

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The Social Technographics Profile of Technology Decision Makers

B2B buyers have very high social participation

Latest from a social media favorite: blogs.forrester.com
by Josh Bernoff

Today we are publishing our research on one of the most active groups of people I’ve ever seen when it comes to social participation — buyers in the business-to-business sector.

This research report, “The Social Technographics of Business Buyers,” was published by Laura Ramos and Oliver Young in our Technology Industry/B2B group; you can access the full report if you’re a Forrester client. Or anyone can register to hear the replay of Laura’s Webinar on the topic.

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