Driving word of mouth with social media marketing

Driving Word-of-Mouth with Social Media Marketing

Just a couple of years ago, b2b marketers could rely on key words and metatags for SEO, sprinkled with some pay-per-click campaigns to ensure a grand web presence and page-one search results. To get those kinds of results these days, marketers must venture into a new frontier: social media.

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Word on the Street

B2B Word on the Street: Social Media Marketing

This Week’s B2B Word on the Street is: SOCIAL MEDIA MARKETING

Twitter. The name sounds funny, but it’s a serious subject at my B2B marketing agency these days. Add LinkedIn and Facebook to the mix, among others, and join in a conversation that should now be a hot topic within your marketing and sales departments as well — if it isn’t already.

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Aberdeen Group

Aberdeen finds marketers increasing social media budgets

A new report by Aberdeen Group found that 68% of best-in-class companies (those demonstrating marketing excellence) plan to increase their marketing budgets this year for social media.

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