Just a couple of years ago, b2b marketers could rely on key words and metatags for SEO, sprinkled with some pay-per-click campaigns to ensure a grand web presence and page-one search results. To get those kinds of results these days, marketers must venture into a new frontier: social media.
This Week’s B2B Word on the Street is: SOCIAL MEDIA MARKETING
Twitter. The name sounds funny, but it’s a serious subject at my B2B marketing agency these days. Add LinkedIn and Facebook to the mix, among others, and join in a conversation that should now be a hot topic within your marketing and sales departments as well — if it isn’t already.
A new report by Aberdeen Group found that 68% of best-in-class companies (those demonstrating marketing excellence) plan to increase their marketing budgets this year for social media.