Building a steady stream of traffic to your website from search engines takes time and hard work. To be successful you have to consistently create compelling and well optimized content. But even if you achieve this, it’s no guarantee of success – negative SEO, while perhaps not common, is a threat to every website out there. This post will explain what negative SEO looks like, why you should care and what you can do to fight it.
Making sure your website is optimized will help you attract more visitors and help those visitors to have a better experience on your website. This post will show you some easy wins in your battle for an optimized website.
In May of 2015 Google rebranded “Google Webmaster Tools” as “Google Search Console.” Google Search Console is an integral and free tool for optimizing any website for search engines. This post will show you 4 ways that you can use Google Search Console to make your website more optimized. Do you need help setting up Google Search Console? Check out this post from Moz.
One of the benefits of having a WordPress site is the seemingly endless supply of helpful plugins that WordPress offers. Using the right plugins can make your website much more effective. But the shear number of WordPress plugins can make it difficult and time consuming to figure out which ones your website needs. This post will show you what I think are the best free WordPress plugins for your b2b website.
Have you been using Google Analytics for awhile but have a sneaking suspicion that you just aren’t using it to it’s full potential? Want to take your skills to the next level? Perfect. This blog is to help you use Google Analytics to get the insights that are most valuable for b2b marketing.
B2B marketers today are running a lot of different programs in order to get insights on their website: Google Analytics, Google Adwords, Google Search Console (Webmaster Tools) and probably many more. In order for these programs to run, your IT person/people had to put code (that icky thing that us marketers know so little about), on each page of your website. The code that is placed on a website for a program to run is called a “tag.”
There are two kinds of b2b marketers in the world: ones that know something about SEO and ones that think they know something about SEO.
As someone that is attempting to move from the second group to the first, I’d like to give you some insights into what it is, give you some guidance on how to do it and explain why it actually makes the world a better place.
In the spirit of going above and beyond, this blog will tread where none have gone before…
I will attempt something both dangerous and exciting. Not only will I present to you the best website grader tools available on the web today, I will attempt to grade the graders themselves. I will attempt to beat them at their own game as it were. Yes, I know, this is brave. I feel like Chuck Yeager must have felt climbing into the cockpit of his jet to break the sound barrier for the first time in history.
But history must be made, and B2B marketers and website developers must be helped. Each tool will be graded on a scale of 1 to 10. So without further ado, I present to you (drum roll please)…
Creating fresh, valuable content for your company’s website not only improves your search rankings and gives your brand a voice, it also shows your customers, your prospects and your industry that you have something to say. And, more importantly, it shows you’re listening.
Whether you want to bring your website into this decade or just improve the user experience, one of your first decisions is going to be whether you can manage the website development internally, or if you are going to outsource. There is no doubt that an in-house website development can save a company over 50%, but if not done properly, the cost could be catastrophic.
There are a few considerations that can help you make a more informed decision about whether to keep the website development in-house or outsource.
Here they are:
