Buyer Personas can be a complex thing to get your head around. Marketers are all over the place when it comes to understanding them. This post will point you towards some resources for understanding, creating and improving your b2b buyer personas no matter where you are in your persona journey. Enjoy.
This blog ponders the origin of buyer personas and their cultural significance from a birds eye view. Never heard of buyer personas? This is a great blog for you.
Not sure buyer personas have a real purpose? Let Sean Borja give you some context and creatively convince you otherwise. Sean uses Roald Dahl’s book Willy Wonka to give you insights into how b2b buyer personas help us to more effectively understand our audience and better solve their needs.
You know buyer personas are a thing, you may have been told that you need them, but you’re ready for some cold hard proof that you need them… and help creating them. This blog will show you some statistics about how personas help marketing, show you how to start creating personas and give you some actionable ways to use your personas.
Technology has provided a lot of new ways to research your buyers and develop personas, but these new methods can always be supplemented with good old fashioned face to face conversation. This post is a comprehensive guide to researching your buyers the old school way.
Interviewing your buyers is great way to develop your buyer personas. Make sure to ask these questions in your interviews and avoid wasting your and your interviewee’s time.
The best buyer personas will include online and offline research. Make sure you’re personas are comprehensive and learn how to conduct online research on your buyers.
Still having trouble creating buyer personas? Check out our very own free tool for creating buyer personas. We created it in partnership with buyer persona expert Ardath Albee.
Things to Remember
Creating buyer personas and keeping them up to date can be a daunting task. Avoid these 4 pitfalls and make sure your personas don’t get the best of you.
Understanding your personas is one thing, knowing how they move through the buying cycle is another. Both are essential to serving your buyers well.
Creating and maintaining effective buyer personas for b2b marketing can be a challenge. Even if you do have them, you have to know how to use them to their full potential. With these resources, you should be able to find the answers you need to make useful personas that work for you day in and day out.