A legacy brand is changing their name and strategic positioning to help reach new industry verticals with an array of new services. Once the new name and logo is decided upon, what’s next?
Start building out the brand with a well-designed graphic standards, new strategic positioning, and message mapping crafted around the needs and interests of the target audiences. Create a website built with a growth-driven design methodology to deliver a positive user experience and attract, engage, and convert more business.
