Inbound Marketing: The best way to turn strangers into customers and promoters of your business.

We live by the Inbound Marketing Methodology. By publishing the right content in the right place at the right time, your marketing becomes relevant and helpful to your customers, not interruptive. Instead of outdated outbound marketing efforts like buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating desirable, relevant content that pulls people toward your brand, where they want to be.

By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time. The simple graphic below illustrates the path to making b2b inbound marketing work for you to build leads and close sales.

attract-convert-close-delight clients

By creating content specifically designed to appeal to your personas, inbound marketing attracts qualified prospects to your business and keeps them coming back for more. These are the major points to keep in mind when starting your inbound marketing journey.

Content Creation – You create relevant, targeted content that answers your customer’s basic questions and needs, and you share that content far and wide.

Lifecycle Marketing – You recognize that people go through stages as they interact with your company, and that each stage requires different marketing actions.

Personalization – As you learn more about your leads over time, you can better personalize your messages to their specific needs.

Multi-channel – Inbound marketing is multi-channel by nature because it approaches people where they are, in the channel where they want to interact with you.

Integration – Your publishing and analytic tools should work together like a well-oiled machine, allowing you to focus on publishing the right content in the right place at the right time.