Client: Sto Corp.
Project: ‘Keep the Beat’ Bucket Drumming Campaign/Video Contest
Sto attends tradeshows and other industry events all across the nation and wanted a way to stand out from the crowd and draw attendees’ attention in these cities. Sto’s annual distributors meeting for 2008 needed to reinforce the message with their sales force to keep activity moving steadily and not let the sluggish economic climate take away their market share.
MLT deployed Sto bucket drummers at events using our “Man On The Street” marketing team to video the action and then spun that into a viral, online bucket drumming contest to strengthen the brand recognition of Sto Corp.