brand Identity
Client: Manheim
Project: Operating Location Rebranding
Opportunity
Manheim’s remarketing facilities all across the nation had adopted a wide collection of various logo designs over the years. They needed a more consistent look to all their locations without destroying their personality.
Solution
MLT crafted a branded, structured logo system for use at every Manheim facility. The color icon system, along with the stylized font, keeps the individual feel alive for each location.
