Client: Allied Automotive Group (AAG)
Project: Corporate website
Maybe you’ve seen their distinctive, bright-green car carriers on the highway loaded with new vehicles. That’s Allied Automotive Group, hard at work with the largest and most capable transport fleet in North America. With the automotive recovery on the horizon and the industry in transition, Allied embarked on an aggressive plan to secure the future of the company – from technology and infrastructure investments, to a full-scale sales and marketing initiative to leverage the brand and drive interim and long-term contracts.
MLT Creative and Allied formed a deep partnership in the early stages of the resurgence, with enhanced branding and positioning that leverages Allied’s precious advantage: fleet capacity and network visibility. A new interactive website allows a transparent view of how the company does business: an industry blog and news feed, click-to route diagrams, best-practice videos, and an unprecedented e-commerce feature displaying daily Super-Saver “backhaul” routes. PR and savvy event sponsorships have successfully promoted Allied’s next-generation mobile computing platform, its best-in-class vehicle tracking system, its service and safety record, and its fleet innovation. MLT has also helped in shaping strategic sales proposals, identifying new market opportunities, and developing high-return direct communications.