How do we convince dealers that all damaged vehicles are not the same?

website design

Client: TrueFrame Report
Project: Corporate website

TrueFrame’s inspection process is a comprehensive testing and reporting service to determine if a vehicle tagged with an accident in a vehicle history report is actually structurally safe. This report is meant to give dealers and customers the straight facts on the damage to the vehicle and that it was repaired properly. This information can help dealers regain lost value for the vehicle based on the history report and give customers confidence in the vehicles trustworthiness.

MLT Creative created a functional website based on the branding we established. The main position, “When Bad History Reports Happen to Good Vehicles” was reinforced within the site by using testimonials, sample report descriptions, and FAQs coupled with a clean design and sharp copy. We also constructed an attractive, front-end access to their report database for customers. The website has done well at telling their story while building equity for the product and brand in the automotive remarketing industry.