video
Client: MLT Creative
Project: “Inbound State of Mind’ music video
Opportunity
Inspired by some video song parodies produced by HubSpot’s internal teams, MLT decided to create our own tribute to the inbound marketing discipline. We were totally sold on the concepts and wanted to let the world know about it.
Solution
MLT Creative quickly developed a storyboard based on lyrics created by Martine Hunter. A musician we had met at an MLT-hosted event agreed to provide the music and vocals and we shot the various video sequences over a day and edited it together the next day. We feel it turned out great and it was a big hit with the HubSpot crowd and in social media.
