Client: Source1 Purchasing
Project: Corporate website redesign
Source1 Purchasing is a leading strategic supply chain management group focused on cost management, savings and operational efficiencies for the lodging, restaurant and foodservice industries. Unlike other group purchasing organizations, Source1 utilizes “co-sourcing,” which allows the buying power to remain in the hands of the owners and operators. It quickly became clear that hospitality and foodservice operations were increasingly interested in Source1 and the idea of co-sourcing. In order to better provide prospects and current clients with information on what co-sourcing is and what benefits it offers , Source1 joined forced with MLT Creative to refresh the marketing toolkit to create a fresh, engaging and inviting presence.
MLT Creative collaborated with Source1 to create an entirely new website that is responsive, optimized for SEO and keyword rich to better represent the essence of the company. In addition, an informative and intriguing blog was created as well as a presence on various social media platforms to establish Source1 as a thought leader in the lodging, restaurant and foodservice industries. MLT provided guidance on leveraging the power of LinkedIn through client training webinars and materials. Press releases that document company advancement are sent out on a monthly basis as well as eNewsletters to prospects and current clients to better inform them on the latest Source1 happenings.