Sybase PowerBuilder Website

“When we decided to revamp one of our product websites, we evaluated a variety of different companies but always came back to MLT Creative. They listened to our desired goals and the challenges we faced with the PowerBuilder site. In very short order, MLT created a site that was interactive, user friendly with strong, cohesive messaging. The end result was an increase in qualified visitors which in turn led to higher value sales engagements. I strongly recommend MLT Creative.”

– Matt Reaves
Vice President, Global Channels  SAP

Program Objectives

  • To broaden awareness of the industry-leading PowerBuilder product
  • To drive targeted traffic to lead-generation assets
  • To enhance our ability to generate and prequalify leads
  • To build and nurture relationships with prospects and customers

Strategic Approach

  • Confirm/prove product advantages and category leadership
  • Demonstrate user passion and loyalty
  • Build industry thought leadership around the product
  • Motivate product learning and engagement (especially product trials and demonstrations)

Tactics

  • Build an effective user experience/conversion website
  • Employ a lead-generation initiative to drive qualifed traffic
  • Update and enhance website as a thriving engagement destination

Scope of Work

  • Content development for PowerBuilder/PowerDesigner including supporting strategy, product advantages, thought leadership initiative, product trial prompts and CTAs
  • Preparation for website conversion, lead-gen driver and value-based enhancement to nurture prospect engagement
  • Revised branding
  • Post-edit, secure posting and review of video interviews of PowerBuilder thought-leaders and users