The Case For Content Marketing (eBook)

Content is an investment, with a long shelf life, that creates organic search results.

Concentrating on content marketing doesn’t mean abandoning SEO. If done right, content marketing enhances SEO. Developing relevant content that tells your story, also works for and with your SEO strategy. As you share this content with prospects and they find your content helpful in solving their problems, they’ll stick around until they’re ready to buy.

“Create content your prospects need, want and use.”

– Ardath Albee, Marketing Interactions Blog

“Forget all the things you want to say about your company. What do your customers need to know? Tell them the truth — that’s all they want to hear.”

– Billy Mitchell, MLT Creative

Did You Know?

    • 87% of B2B buyers say content has a major or moderate impact on vendor selection
      Source: CMO Council, June 2013 Whitepaper
    • Video blog posts attract 3 times more inbound links than posts without video
      Source: The Moz Blog
    • 78% of CMOs believe custom content is the future of marketing
      Source: Demand Metric Content Marketing Infographic
    • 78% of B2B buyers start their research with an online search
      Source: Demand Gen Report on B2B Buyer Behaviour
    • Brands that create 15 blog posts per month can average roughly 1,200 new leads per month
      Source: HubSpot, 2013 Inbound Marketing Report
    • 82% of marketers who blog see positive ROI for their inbound marketing
      Source: HubSpot, 2013 Inbound Marketing Report